Is The Big Bang Theory - 884 Words

Is the earth expanding? What is the Big Bang theory? According to the bible and to scientist their are two different views. One view is through the eyes of a scientists and the other, through an individual’s faith and belief of God’s creation. Scientist use data and instruments to document what can be seen, and Christion’s carry faith and believe outside, what can’t be seen. In the Bible there are several references that describe the universe being â€Å"stretched out. (Cosmology) â€Å"Here are a few to describe this reference Isaiah 40:22 teaches that â€Å"God stretched the heavens like a curtain and spreads time out like a tent to dwell in†. â€Å"And the likeness of the firmament upon the heads of the living creature [was] as the color of the terrible crystal, stretched forth over their heads above†. Ezekiel 1:22 â€Å"He hath made the earth by his power, he hath established the world by his wisdom, and hath stretched out the hea vens by his discretion†. Jeremiah 10:12. Most astronomers agree the universe is expanding because the clusters of galaxies are moving farther away from other clusters in the galaxy. Olbers’s Paradox is the idea that faraway stars appear fainter than those nearby:, and the entire sky should be as brilliant as the surface of the Sun. This means â€Å"either the universe is finite in extent, or it evolves in time†.(ASTRONOMY PEASON). Interestingly enough, the bible recorded well before scientist existed, that the Universe would expand. Scientist is forced toShow MoreRelatedBig Bang Theory1599 Words   |  7 PagesBig Bang Theory Its inevitable that with over 6 billion people here on Earth, there will be different views upon how our universe was created. Views are mainly fueled by faith or science but the modern view of todays era is the Big Bang Theory. The theory states that the universe started at one single spot, and has been expanding ever since (Big Bang Theory, N.P.). Of course its crazy, and highly difficult, for many of us to imagine something so large starting from one tiny spot; so indeed thereRead MoreThe Big Bang Theory1488 Words   |  6 Pagesâ€Å"explanations† hold less veracity. We now have intelligent explanations for things like waves, the sun, orbits, why the sky is blue, and evolution. These questions have led us to the brink of our knowledge, which ends with the â€Å"Big Bang Theory†. The â€Å"Big Bang Theory† is the theory of how our universe began. It goes that the Universe started as a singularity, an extremely dense, hot, and small spot often thought of to b e exhibited in black holes. Little is known about this singularity however scientistsRead MoreBig Bang Theory Or A Big Fabrication2533 Words   |  11 PagesEnglish IV Mrs. Britt Collins 14 March 2016 Big Bang Theory or a Big Fabrication The concept of creation has boggled human’s minds for centuries. Human nature has an intuitive sense of longing for an answer to solve the unknown, and creation embodies the concept of unknown. In an effort to compile reason and scientific knowledge, an explanation of the formation of the universe was formed and is widely known as The Big Bang Theory. The Big Bang Theory is considered, â€Å"†¦the leading scientific explanationRead MoreEssay on The Big Bang Theory1340 Words   |  6 PagesThe Big Bang Theory Why is the Universe expanding? What is Cosmic Back Ground Radiation (CBR)? There are many questions asked about our Universe, which we know so little about. Scientists, in their attempt to answer these and other confrontations, have found one idea that seems to explain much of what we dont understand: The Big Bang Theory. An explosion of incomprehensible speed was the beginning of our known Universe and existence. At that time matter as small as the head of a pin inflatedRead MoreThe Big Bang Theory And Evolution1612 Words   |  7 PagesCreation Theory A young man who is a senior in college has the opportunity of a lifetime to conduct research with professors in Israel on geological fossils for his major in Earth Science. He had never been out of the United States before and only knew what he had been taught: the big bang theory and evolution. Israel is made up of a very strong Jewish community and, as this young man would soon find out, they did not view geological findings through the Big Bang theory, but through the BiblicalRead MoreThe Development Of The Big Bang Theory2081 Words   |  9 Pages The Development of the Big Bang Theory Arby D Dickert Western Governors University The Development of the Big Bang Theory Abstract The big bang theory is the result of work by Albert Einstein and Edwin Hubble. Arno Penzias and Reno Wilson stumbled upon background noise emanating from space. Collaboration with Robert Dicke resulted in a paper providing evidence for the big bang. Science research relies on cooperation and serendipity. Keywords: big bang theory, universe, scientific, noiseRead MoreBig History : The Big Bang Theory1464 Words   |  6 Pages Big History is an exciting new way to look at our history and understand humans’ place in the world that incorporates all of time from the Big Bang to present day. (Big History Book) Big History demonstrates studying the past and learning from the past, including the origin and structure of everything, how and why people lived as they did in the world and the changes. We study the past to understand a broader and richer meaning of our world today and our place in it. The Big Bang Theory is an attemptRead MoreEssay on Big Bang Theory1539 Words   |  7 Pagesare there still instances in popular media were women are negatively depicted? Have women come as far as they think? The popular sitcom The Big Bang Theory negatively depicts the female characters by reverting to a binary view of gender, in which the female characters are lacking, they can be beautiful or smart however they cannot be both. The Big Bang Theory premiered on CBS in 2003. When the show began it centered on five characters. Four of the five characters are genius young men whom all workRead MoreThe Big Bang Theory Of The Universe Essay1319 Words   |  6 Pagestowards that the universe was expanding, but this was not enough to separate the Big Bang theory from its’ rivals. A few decades after the redshift concept was discovered, scientists detected groundbreaking evidence that was considered the smoking gun. Arno Penzias and Robert Wilson detected the remnants of radiation created from the Big Bang. This cosmic background radiation was the thermal radiation left over from the Big Bang. It was collected in the form as omnidirectional microwaves, which was red-shiftedRead More big bang theory Essay2699 Words   |  11 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;The Big Bang theory states that all the matter that is in the universe was once in a very small amount of space with infinite temperature, pressure, and de nsity. This theory is well supported and there are many reason for it’s support. One main reason is that no one really has a clue and The Big Bang Theory seems far fetched but more reasonable than any other ideas that there are out there. Some of the important thing to know about the big bang to understand are the beginning

Informatics In The Medical Industry Health And Social Care Essay Free Essays

string(87) " be cognizant of this state of affairs before he can turn to to the patient \[ 10 \] \." The chief subject of this assignment is ICD, one of the nomenclatures which influence the cryptography and categorization methods. The execution of coding and categorization is based on the Electronic Health Records ( EHR ) of the inbound and outbound patients. Before traveling straight into chief subject, I need to discourse what is EHR? What are the benefits and disadvantages of EHR? Why controlled Terminology is required for an EHR? What are the different cryptography and categorization systems? What can I anticipate in ICD-11? â€Å" Electronic Health Records: Electronic Health Records comes from the epoch of patient records where the chief subject of patient records are to derive medical cognition, for clinical research intents, for farther usage of informations and can easy be a opportunity of doing determination by analyzing the record in an unambiguous mode. We will write a custom essay sample on Informatics In The Medical Industry Health And Social Care Essay or any similar topic only for you Order Now Patient Records are many types and they are developed harmonizing to the usage in demand of today ‘s life [ 2 ] . Even though the chief intent of all types of medical records are same, like to educate clinicians, support for charge intents, support for clinical research and for epidemiological surveies, It besides has disadvantages depending upon the type of medical record and maintaining mind these disadvantages many new sorts of patient records have now come across [ 3 ] . In Paper-based medical record, the accessing of patient informations is made easy, but it has some restrictions like, no such patient has merely one wellness attention forces and no wellness attention force has merely one patient because one patient can hold may be more than one doctor and every doctor needs to look into old records like what prescription has been given and what should be the following process to follow, and those records can non be accessed immediately because paper based can remain merely at one topographic point, some may be losing, some can non be understood by other doctors due to their hapless hand-writing. These restrictions are non really utile in order to do a proper determination [ 3 ] . It besides has some advantages like paper based systems are less expensive and recording of informations is non really complex [ 2 ] . This can be overcome by presenting Computer-Based Patient Records or Electronic Medical Records, where wellness attention suppliers can easy entree patient ‘s whole wellness certification under individual wellness organisation and most of import is this information can accessed by merely licensed clinicians which can avoid security issues to maintain privateness of patient informations. When compared to informations storage it has disadvantages like, it requires more infinite to enter a patient information in a digital format than Paper based patient record, and besides considered to be more expensive due to the investings in hardware, package and besides the information saved will be lost if whole computing machine system clangs or fails to work [ 2 ] . Electronic Health Records ( EHR ) which has the capableness to entree patient ‘s wellness certification under several wellness organisations which is permitted to entree by merely accredited clinicians. The benefits by the EHR to the wellness attention professionals are as follows: Easy Access to Patient Data: Easy entree to all integrated patient informations taking from simple sort of informations. The doctors can do an effectual Clinical Decision Support. Portability: The doctors can entree patient informations anyplace even in ambulatory conditions besides and besides through portable devices. Clinical Order Entry: EHR can supply new clinical qui vives depending on the informations entered in electronic patient record. It besides has the capableness to demo some literature based on your entry, most of import is qui vives can warn clinicians about the dose of drugs and besides some allergic reactions. Quick Transfer of Information is possible through several wellness organisations through EHR can be possible [ 2 ] . EHR besides has some disadvantages: Understanding of patient informations without proper nomenclature is non possible for EHR. Collection of Data is impossible in EHR without controlled nomenclature. So, that is ground why medical controlled nomenclature is really of import for the EHR which is discussed in item in the undermentioned process [ 2 ] . Why do we necessitate Medical Terminology? Terminology is defined as a standard set of footings to denote a set of constructs [ 4 ] and Clinical Terminology trades about the constructs used in footings of statements in a medical record i.e. significance should be same if we use different constructs to do statements. For Example, This patient has an Endocrine disease and This patient has an Diabetes are said to considered as Terminological because constructs used to do statements denotes same intending [ 5 ] . Medical Terminology has some standard words or phrases to stand for what has happened to the patient, it does non let doctors to compose something in their ain words. So by stand foring harmonizing to criterions, every doctor whether he belongs to same wellness organisation or different wellness organisation can be able to cognize what had happened to the patient [ 6 ] . The chief end of Medical Terminology can be enhanced if all the patient has electronic patient records and patient centered information should be entered into the electronic based patient records so that it can be like Re-use of information for clinical and secondary intents and can be shared across different organisations, establishments [ 5 ] . Positions on Medical Terminology: Data Abstraction- procedure of abstracting the recorded informations and so delegate a label to the abstracted information ( delegating some specific term which can state whole significance ) from the nomenclature itself [ 7 ] . Data Representation is delegating codifications to each of the findings done to the patient like research lab findings, physical findings, type of drug administered [ 7 ] . Encoding of medical cognition is besides of import to portion the cognition or direct the informations to other clinical systems. This encryption is done in such a manner that computing machines can utilize it [ 7 ] . Benefits of encoding medical cognition: It allows for Alerts in footings of medical specialty prescriptions so that doctor can be cognizant of this state of affairs before he can turn to to the patient [ 10 ] . You read "Informatics In The Medical Industry Health And Social Care Essay" in category "Essay examples" It can salvage a batch of clip for the doctors or admittance sections without rhenium come ining the patient record after analyzing the patient for multiple times [ 7 ] . Why Controlled Vocabulary and Coding systems for Terminology are of import? In past old ages, Imprecision and deficiency of Standardized Controlled Vocabulary has been a major assert for the wellness attention sphere. This is due to the complication between standardisation of medical cognition and nomenclature ( set of constructs ) . The structuring of medical informations in footings of acquisition, entering and storage is of import because it raises the confusion between the nomenclature and significances of the informations. For illustration, one doctor wants to seek for a word ‘Diabetes ‘ , which in fact merely detects patients who are recorded as precisely with ‘Diabetes ‘ as diagnosing but non with patients who are recorded as ‘Diabetic ‘ [ 9 ] and sing another illustration, one doctor declares and records informations as patient has ‘shortness of breath ‘ and another doctor records as ‘dyspnea ‘ , though the patient has same sort of disease but while recovering the patient informations can be displayed as patient with shortness of breath or dyspnoea depending upon the preciseness of the word entered at the retrieval country [ 8 ] . This is the chief job originating in footings of controlled vocabularies. This job can be solved by the Controlled Terminologies or Clinical cryptography systems which contain the list of standard set of footings which can expose the words denoted under the same set of criterions. For illustration, it can recover all the information of patients enduring from ‘Diabetes ‘ or organize ‘Dyspnea ‘ because these footings are registered under a same set of significances and besides physician can come in or enter the patient informations in different types of degrees. This is the chief advantages of controlled clinical nomenclatures or coding systems [ 7 ] . Clinical Coding and Classification Systems: International Classification of Diseases ( ICD ) developed by WHO is the categorization of diseases and other wellness jobs by analyzing the wellness job records and critical records. It has the capableness to sort the diseases in a hierarchical manner so that wellness attention forces can easy recover and place the utile information. It is non merely used for retrieval intent but besides to roll up the population, morbidity and mortality statistics [ 11 ] . Purpose of ICD: The chief intent of ICD is the systematic agreement and in a structuring format by comparing and analyzing the causes of mortality and morbidity informations collected from different states. The recording of the information is automatically converted from words to alphanumeric codifications which enable easy storage and retrieval of informations [ 11 ] . The chief primary purpose to develop ICD to come in mortality statistics based on the decease certifications and subsequently depending on the alterations of different ICD ‘s taking ICD-1 to now utilizing ICD-10, the group decided to besides include morbidity statistics for diagnostic intents. It besides has the capableness to sort diseases based on the marks, symptoms and unnatural findings where any wellness attention forces can easy derive cognition in an unambiguous mode. It is besides used for charge intents [ 9 ] . Structure of ICD-10: Taking from old versions of ICD to late developed version of ICD-10, the construction of ICD follows same construction which was antecedently proposed by William Farr. The construction of ICD-10 is based on Epidemic diseases, general diseases, local diseases, developmental diseases, hurts [ 9 ] . The construction of the list of categorization of diseases can be shown in the below tabular array [ 9 ] , which is divided into separate columns each column has Chapters, Codes and Description of that diseases [ 9 ] . It has list of 21 chapters and a set of codifications are assigned to each chapter. Each codification has foremost missive as an Alphabet and each Alphabet is assigned to each chapter but in chapter 2 Neoplasms has D alphabet and besides D alphabet in Diseases of blood. In general, codifications are assigned as three character codifications which is said to be chief or core categorization of a disease and sub classs of that disease can be denoted as four character classs. To be explain more in item, sing one sort of disease from the tabular array, say Chapter 2 Neoplasm which has codifications from C00-D48 and subcategories which are malignant tumor of Neoplasm are assigned as codifications C00.0-D48.9 three characters followed by an extension with a point. The ICD-10 codifications are denoted in alphameric codifications whereas ICD-9 is denoted merely in numeral codifications merely. There are fresh U codifications in ICD-10 [ 9 ] . Table: Division of ICD codifications into Chapters [ 9 ] . Troubles in ICD-10: There is no possibility of naming the constructs once more under anatomical parts for the constructs which are one time represented in a individual hierarchy. For illustration, if some disease caused by chest malignant neoplastic disease is mentioned in Chapter 2, it can non be mentioned once more in the anatomical parts of diseases covering chapter 6- chapter 16. Even though chest malignant neoplastic disease is related to anatomical part chest, it can non be covered in chapters of anatomical parts. This is the chief drawback of ICD-10 [ 9 ] . If we want to update a new codification which surely fits under some chief codification for illustration, see chief codification C00 for some disease and we want to update some disease which absolutely suits under chief codification as a sub class codification, it is non at all possible by ICD-10, because updating requires an empty infinite to make full which says that it is non possible to update on behalf of already used codifications [ 9 ] . Revisions: The purpose of alterations is to non alter the full construction of the old versions, have to see how to develop an easy manner of accessing medical cognition is possible without any complications, confusions, struggles. The freshly developed versions includes most ( major nucleus ) of the content, construction every bit same as old versions, merely minor alteration and based on that merely minor alterations can be possible depending on the troubles raised by utilizing the present versions and those troubles are avoided and expected non to see in the hereafter development of versions. When compared with alterations based on ICD-9 and ICD-10 alterations made are: Expanded from a individual 3-digit ICD-9 class ( 001 ) to a 3 digit ICD-10 five classs ( A00-A005 ) . ICD-9 numeral codifications to ICD-10 alpha numeral codifications. Transfering from one codification to other codification in the categorizations [ 11 ] . Future Version of ICD ( ICD-11 ) : What I expect to be changed from ICD-10 to ICD-11: â€Å" Depending upon the troubles raised in ICD-10, the constructs based on diseases of anatomical parts should be included in anatomical parts constructs because even if person who are non so familiar with some hard footings which denotes the disease can easy be happen the information in anatomical parts and everyone knows the anatomical parts where disease is really in the patient organic structure. So, disease under anatomical parts is of import † . â€Å" Categorization of diseases, mortality and morbidity statistics can be done individually under separate chapters for Adults, Neonatal attention, Small kids, Old people so that they can easy distinguish for determination support. This will be a job in footings of dose of drugs and thereby allergic reactions caused by them because dose factor is really less for grownups when compared to little kids † . â€Å" Particular sort of categorization can be best thoughts when Neonatal attention is taken into consideration due to most of them are affected by bosom diseases or tumor at a really early age † . Decision: â€Å" As far EHR is concerned, it is really of import in every wellness organisations so that information can be readily available for the doctors where they can treat in an efficient mode. EHR with Controlled Terminologies and Clinical Coding Classification Systems are besides of import for an easy entree to the medical cognition. More figure of nomenclatures are being developed by recognized organisations like WHO, National Centre for Health Statistics ( NCHS ) where doctors can anticipate an easy manner of accessing medical cognition For Example, function ( associating ) of nomenclature with ICD like SNOMED CT which one of the controlled clinical nomenclature † . How to cite Informatics In The Medical Industry Health And Social Care Essay, Essay examples

John Lewis free essay sample

IntroductionJohn Lewis is one of the most famous chain stores in the UK; its partnership owns the leading retail companies in UK Waitrose and John Lewis. The first John Lewis shop was operated in 1864 in Oxford Street, London. John Lewis is known as Never Knowingly Undersold, this slogan has been in use since 1925(John Lewis partnership, 2018). John Lewis was highly recognised in the UK, and the most significant evidence is Her Majesty Queen Elizabeth had awarded its Oxford Street store as suppliers of haberdashery and household goods'(John Lewis Achieved, 2009) on 1st January 2008. John Lewis Partnership has been working on household and fancy goods for a long time, which was adopting centre buying as the first department store group in the UK. Recently, this chain has been investing, and this included the renovation of Peter Jones that cost  £107 million and completed in 2004 (Fiona W. , 2004). The shop in Oxford Street was refurbished in 2007 at the cost of  £60 million and is still the largest and flagship branch of the partnership. We will write a custom essay sample on John Lewis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The refurbishment introduced Place to Eat and a bistro and brasserie in the shop. In this essay, I will assess the strategies of John Lewis in terms ofReview of strategyHow firms compete and what strategies they choose are important questions for the economy (Ormanidhi and Strings, 2008) and an essential decision has to be made to figure out the strategy of an organisation then obtain the required resources for the formulated strategy (Carl S. 1989). Strategy connects between the environment and organisation like values and goals with a business requirement to fulfil the consumer requirements from the outside environment. John Lewis strategies were made since 1928, that contain the future 100 years. John Lewis announced the responsibility to ensure the long-term sustainability of the Partnership as a co-owned business. Its strategies have three primary parts what lead the business towards 2028, and they are stronger brands and new growth; Better jobs, better-performing Partners, better pay and financial sustainability (John Lewis 2018).Resources, Competencies and CapabilitiesTo summarize, John Lewis strategies regarding with its resources, internal environment, competencies and capabilities, and they are the foundation for making competitive strength and strategy. Resources are what the business have, competencies and capabilities are what the business can do, after clearly defining these two terms, the business can get the conclusion what should the business do. Although the chain of department stores is a highly competitive market in the UK, but John Lewis Partnership has a powerful internal environment and ample competencies and capabilities to response the changing externa l environment. John Lewis Partnership is a ten retail firm in the UK and has the ability to become a leading retailer with its mature strategy.The most fundamental and obvious way to build stronger brands and make the business growth is to improve consumer satisfaction. But recently, John Lewis staffs complained that overdose of customer complaints which means its consumer satisfaction has been reducing with the time flow. I would suggest John Lewis to use workforce and warehouse management system to reduce cost and increase sales to make the profit. Therefore, the low-cost operation help John Lewis to maintain its slogan Never knowingly undersold and decreasing the cost burden to consumers and provide goods at a better price (John Lewis 2018). This can offer customers the confidence to the business and maintain consumers trust and loyalty. Although a lot of rivals and potential competitors imitating John Lewis operation model but the consumers relationship and partnership according to the ability of the businesses to maintain its strengths of competition (Scholes K., et al. 2008). Besides, John Lewis should also focus on high growth areas and continuing to increase market share in order to follow its strategy. Since its operations, John Lewis launches a direct website, supermarket chains and department shops. John Lewis has recently invested restaurant, which started from its original and the most significant store in Oxford Street, London. These attempts present John Lewis desire to take part in the high growth field and they should keep practising. John Lewis expanded its market share by introducing an Essential and Value range to increase consumer groups and expand the areas of the operation.4.Internal environmentThe recent research shows, a firms ability to earn the profit and its productivity are both related with employees satisfaction, especially productivity with a variation of between 18% productivity and 19% profitability (Hobson 1998). As a result, John Lewis need to offer a better environment for Partners and employees to improve its profitability and market share. John Lewis is facing a huge issue on this this part, its employees morale is at the bottom of rock. Its staff announced that wages and training are barely above the standard and they cannot deal with some issues with John Lewis old IT system (Patrick C 2015). In light of this situation, I harbor the idea that John Lewis Partnership need to enhance the interaction with workers, develop the official equipment and system to ensure the efficiency of daily work; Increasing the salary and employee welfare to motivate workers. The partners are employees of the business as well; John Lewis need to offer promising employment, stability and security to its Partners. With the repaid development of the employee-owned business model, John Lewis Partnership managed a network of over 235 supermarkets and over 31 department stores and sold around 350 thousands goods o ut in 2000. Especially, launching online shopping site Johnlewis. com and delivering products by Ocado online service, and this lead to the company became complex. John Lewis Partnership uses RedPrairies management system of workforce and warehouse to retain and build consumer loyal while improving efficiency to increase sales, promising the delivery speed and availability of products, this was another factor that supports the business competitive advantage of the strategy (John Lewis Partnership 2018).Firstly, the Partnerships aim of the strategy was to experiment in industrial democracy and to establish a better form of business (John Lewis Partnership 2018). John Lewis should use the strength of the capability and resource to expand sources as a mature employee-owned business. The partnership should improve and maintain John Lewis strategic position as an excellent example of an employee-owned business model and a great retail company (Jown Lewis Partnership 2018). Besides, John Lewis long-term strategic aims were taking part in co-owned busines s to satisfy its Partners, maintain consumers loyalty through offering services, choice, honesty and value while gaining competitive advantages, strengths of business and actual influence, which helps the sustained development of John Lewis. John Lewis Partnership must prove the strengths of competitive behaviours and co-ownership and let the firm outperform from its rivals even traditional business to achieve those goals. 5.Macro environmentThe effects from macro environment are usually defined as political, economic, social and technology. In this part, I will use the PEST model to analysis how do these four factors influence John Lewis. Regarding with political and economic, the UK government attempts to gain the ability of control environment of business to achieve and predict economic objectives. The Bank of England has set up interest rate at less than 2% since 2008 in order to get rid of the impact from recession. As a result, households can have more disposable income which leads to more consumption (Bain, 2009). The low raters stimulated John Lewis sales and help John Lewis to outperform in the recession. Its home technological and electrical sales increased by 13% in 2009, mainly are TV sales (Bain, 2009). Besides, although John Lewis products are relatively more expense because of its high quality, but it also has the ability to control the selling price to compete with its rivals and earn more profit. This is cause of the increasing living standard and income allow people to do more consumption and accept the small changes in price. Therefore, John Lewis total sales rose 8.2% in 2017 with its competitive pricing (John Lewis Partnership 2018).The British population has been continuously rising over the decade. According to the record of BBC news, the number of British newborns in 2011 is the highest number since 1971. Besides, the percentage of newborns is continue to climb these years (BBC news, 2012). This phenomenon stimulates John Lewis baby sales, nursery and toys because John Lewis is famous for its Lego, which is one of the most famous children game in the world. The success of baby sales is affected by the change of British age structure and demographic.With the rapid development of technology, internet just formed a new lifestyle for people to communicate by embracing social networks. John Lewis catches up with the new trend by launching its social media on famous social networks like Twitter and Facebook in order to keep in touch with consumers. Today, John Lewis Partnership has more than 400,000 followers in Facebook since it registered its Facebook account in 2010. John Lewis can use that in business purpose with this amount of potential consumers connect with the company and it is more effective and lower cost than other advertising. For instance, John Lewis can announce the period of sale and promotion to consumers by publishing new dynamics online to encourage consumption. The internet allows the business to maintain and develop even build relationship and connection with consumers.The in-store shopping is less attractive for people nowadays as they are busier, online shopping can replace the traditional way of shopping, which can help consumers to do the consumption at anywhere and anytime. Therefore, JohnLewis.com is an essential factor of John Lewis success. There was 23.2% increased sales in 2017 compared with the online sales in 2016, accounting for 30% to its total revenue (John Lewis Partnership 2017). These numbers present the huge improvement of John Lewis online sales. In addition, the information about the products what published on website by John Lewis can save consumers time for asking staff for advise and can also save the cost of salary and training of employees and reduce the risk of potential mistakes they could make. It achieved the Best Online Retail in 2010 (John Lewis Partnership 2018), this achievement can maintain consumer loyalty and reinforce the business image.6.conclusionJohn Lewis Partnerships success is close connected with its strategies, what present highly consistent between its strategic choice and the partnership. Both capabilities and resources are used to reach the aims. The choice of narrow focus and differentiation ensure the company can focus on the ability to improve and develop in order to provide more value to consumers. This leads to the increasing sales, profit and market share with the time flows, containing an increase in partnerships and strategic alliances as well. John Lewis Partnership has the ability to make the right decisions which the changing economic environment, like how they deal with internet age. John Lewis Partnerships high quality products have already built an impressive brand and having a highly appraised word of mouth. Although it is becoming the leader of retail market in the UK, but the environment is changing all the time, thus John Lewis Partnership must be prepared for any situation it may faces in the future to preserve its reputation.Reference ListBain (2009) PEST analysis of John Lewis, available at:HYPERLINK ;https://link.springer.com/book/10. 1007%2F978-0-387-76896-0; https://link.springer.com/book/10.1007%2F978-0-387-76896-0[Accessed on 3rd May 2009]BBC news (2012), The population Bomb, available at:HYPERLINK ;http://www.bbc.co.uk/programmes/p060xmnn; http://www. bbc.co.uk/programmes/p060xmnn[Accessed on 12 March 2012]Carl S. (1989), The Theory of Business Strategy, chapter 1 Review of business strategy, available at:HYPERLINK ;http://www.jstor.org/stable/2555656?seq=1#page_scan_tab_contents; http://www.jstor. org/stable/2555656?seq=1#page_scan_tab_contents[Accessed at 1989]Fiona W. (2004), Peter Jones revamp signs off Pentagram concept., available at:HYPERLINK ;https://www.highbeam.com/doc/1G1-118106242.html; https://www.highbeam. com/doc/1G1-118106242.html[Accessed at 2004]Hobson (1998), The relationship between business and its employee, chapter 4 profitability and productivity, 2nd EditionJohn Lewis Archive (2009), available at:HYPERLINK ;https://web.archive.org/web/20090715061210/http:/www.royalwarrant.org/directory/companies/john-lewis.html; https://web. archive.org/web/20090715061210/http://www.royalwarrant.org/directory/companies/john-lewis.html[Accessed at 2009]John Lewis (2018), our strategies, available at:HYPERLINK ;https://www.johnlewispartnership.co. uk/about/our-strategy.html; https://www.johnlewispartnership.co.uk/about/our-strategy.html[accessed at 2018]John Lewis partnership (2018), available at:HYPERLINK ;https://www.johnlewispartnership. co.uk/; https://www.johnlewispartnership.co.uk/[Accessed on 15 July 2009]John Lewis Partnership (2017), John Lewis Partnership interim report, pp6, available at:HYPERLINK ;https://www.johnlewispartnership.co. uk/financials/financial-reports/interim-reports.html; https://www.johnlewispartnership.co.uk/financials/financial-reports/interim-reports.html[Accessed on 29 July 2017]Ormanidhi and Strings (2008), Porters Model of Generic Competitive Strategies pp12, available at:HYPERLINK ;https://link.springer. com/article/10.2145/20080305; https://link.springer.com/article/10.2145/20080305[Accessed on 1st July 2008]Patrick C (2015), how has John Lewis lost its way?, available at:HYPERLINK ;https://www.theguardian.com/money/blog/2015/sep/12/has-john-lewis-lost-the-plot-complaints; https://www. theguardian.com/money/blog/2015/sep/12/has-john-lewis-lost-the-plot-complaints[Accessed on 12 September 2015]Scholes k., Jonson G. and Whittington R., (2008). Exploring Corporate Strategy: Text ; Cases, chapter 1-3, 8th Edition, Prentice Hall.

Stevie Smith, Anne Sexton Adrienne Rich free essay sample

Examines three American women poets works, styles, techniques, language, artistic development, themes (focusing on love sex). Women poets of the last half century have developed a poetic voice which is, in the most positive way, distinctively female. Stevie Smith, Anne Sexton and Adrienne Rich are three of these poets. Though they write on a variety of subjects, death for example, or on subjects that are uniquely female, such as motherhood, one of the areas in which women poets pose the strongest challenge to the patriarchal tradition is the subject of love. After centuries in which the conventions and approaches and vocabulary of love poetry were primarily the creations of men, poets such as Smith, Sexton and Rich were among those who offered a new, specifically female view of love. Though the three poets are very different writers in terms of style, form and the specifics of subject matter, taken together they provide strong examples of how the uniquely female view is transforming

My Trip to Brazil essays

My Trip to Brazil essays Last summer I was invited to play soccer in Brazil, an experience of a lifetime. I traveled alone leaving La Guardia airport in New York, making connections in Miami, Sao Paulo and finally arriving in the cit of Natal, Brazil 20 hours later. There I trained with the professional soccer team, America F.C. The Brazilian natives could not have been any nicer or friendlier. This was an experience that I would never forget. Since I was unable to speak their language, Portuguese, the Brazilian players communicated to me through Soccer. Indeed they helped me through the training sessions by physically showing me what to do with the ball. Nevertheless when I was not focused, or simply could not do what they could, their body language made their dissatisfaction with me clear. The Brazilian players and coaches however, never were negative always projecting a positive attitude. A typical example of their passion of the game and teaching ability occurred when we were playing in a game. A Brazilian player would pass me the ball and naturally expect that I handle it properly. In the beginning, I could not and so the next time the same player would pretend to pass me the ball but purposely pass it to someone else. This is the way he told me he expected more from me. Perhaps ten minutes later I would be given another try. I quickly learned what they expected from me and improved dramatically from this. Off the soccer field was even more enlightening, as the players would invite me to go out with them. They interpreted the language, showed me the local sites, introduced me to native foods and showed me how to exchange Dollars to Reals. They took me in and watched over me for my entire trip and I thank them for that. On my first day I met and extremely interesting person, a fifteen year old, homeless native, who lives on the beach. The natives nicknamed him appropriately, Pele. Ironically Pele was the happiest boy on the beach...

6 Ways For Freshman To Get On Track In The New Year

Even though many people heralded in the new year with the popular mantra, â€Å"New Year, New Me†, many high school students may find that their lives have remained essentially the same after the new year, especially when it comes to school and the upcoming spring semester. After all, even though it’s a new year, high school students are in the same school with the same people, most of the same classes, and most of the same teachers. For some freshman, the idea of another semester of the same old same old can be downright terrifying. Many freshmen have almost everything figured out by the time their spring semester starts. They have good grades, a good GPA, a healthy social life, extracurriculars, etc. On the other hand, some students find that freshman year is a tough adjustment, and they may be struggling on into the spring semester. It makes sense. When you enter 9th grade, you’re bombarded with more rigorous academic requirements and pressure and a completely different social scene than middle school. If you’re a high school freshman who finds themselves still struggling with and getting used to high school, the new year provides a unique opportunity for you to get yourself back on track. Here are some ways for you to make a positive change for yourself this semester. Yes, classes in high school are harder than they were in middle school, and they usually require a different approach to studying and learning the material. However, as a result of the increased level of difficulty, there are usually more ways for you to get academic help if you are struggling. Take some time during this semester to figure out what your academic resources are. Here are some resources to look out for: These are great academic resources, but we at understand that students sometimes struggle with social or mental health issues as well. Well, there are plenty of resources in high school for those too. If you feel overwhelmed, discouraged, or depressed as a result of your freshman year experience, we at highly suggest that you talk to somebody you trust and work out a plan with them to get you back on track. This can be a guidance counselor, a teacher you trust, a parent/guardian, a friend, a member of your community, or anyone that you think will listen and be able to help. There are more people looking out for you than you probably think. Unlike in middle school, you are now expected to come to a teacher yourself or figure things out for yourself if you don’t understand an academic concept or find yourself struggling in class. While teachers will be more than willing to help you if you approach them, they won’t slow down their class for you or go out of their way to see if you need help like they may have in middle school. The sooner you realize that the sooner you can take action and help get your academics back on track. Also unlike middle school, the grading system in high school is sometimes stricter, so it’s worth taking the time to understand how it works sooner rather than later. Some of your classes may have completely different grading systems, which means that you need to prioritize assignments for each class completely differently. You also may notice stricter policies like â€Å"late work gets a 0† and â€Å"If you are absent, you have X days to make up an assignment†. It’s not impossible to understand and follow these new academic standards once you know them. Sure, it’s an adjustment, but if you set high expectations for yourself this year, you’ll find that you can get all of your academic work done, perhaps even with time to spare. When you are stuck in a building with the same people for 8 hours a day and 5 days a week, social groups and cliques naturally form, and sometimes a hierarchy develops. While you may have been used to the social scene in middle school, high school is a whole different beast. When you enter high school, you’ve gone from being a big fish in a small pond in middle school to a small fish in a huge pond in high school. You’re the youngest students, and the students in other grade levels aren’t just older than you anymore. They’re adults: they drive, they have jobs, they’re dealing with real-world problems like applying to college. It can be different and perhaps a little intimidating to be in such a new atmosphere. Every high school has a different social scene, and you’ll get used to yours soon enough. The key to feeling comfortable in this new environment, however, is to find a group of friends to experience it with. Odds are, your friends are thinking the same things you are about your school and your classmates. Talk to them about it. It could be a bonding experience, and it could make you all feel a little bit better about your current situation. You may also consider immersing yourself in the social culture at your high school. If the big activity at your school is football games, find a friend and go see what it’s like. If it’s the Homecoming Dance, find a group and go! The more you participate, the more people you are likely to meet, and the more comfortable you might feel in your school. Our Early Advising Program helps students in 9th and 10th grade discover their passions and build strong academic and extracurricular profiles to succeed in high school. Many freshmen make the mistake of thinking that they can take on the world when they enter high school by taking AP classes right away, joining a bunch of extracurriculars, etc. While taking on a bunch of responsibilities may have been possible in middle school when extracurriculars required less commitment and classes were easier, the same number of commitments can seem overwhelming in high school. Take a beat during the remainder of your freshman year and make sure that you’re not putting too much on your plate. If you find that you’re not able to get 7-8 hours of sleep, you don’t have time to take breaks during a school day, you’re not finishing all of your work, or overall you’re not maintaining healthy habits, you’ve definitely got too much on your plate. Make sure that starting this year you make a conscious effort to maintain healthy habits. Every day, you should spend at least a couple of minutes to relax, destress, and do a mental health check. You’d be amazed how much happier you are when you are living right. The easiest way to feel like you are a part of the school community is to join clubs and organizations at your school. There, you will probably make friends and expand your social circle. You will also be doing something positive on behalf of your school, which may give you a sense of identity or attachment to the school. Freshman year is the time to explore the different clubs and organizations at your school so that you can explore your options, make a lot of friends, and narrow down the extracurriculars that you want to continue throughout high school and gain leadership positions in. Try to join things that you have a passion for, but also try to get involved in activities that you may not have picked for yourself before this year just to try something new. Who knows? You may love it. If you find that one of your passions or interests is not represented at your school, don’t be afraid to take a bold move and start a club of your own! If you need help doing that, check out How To Start a Club in High School. High school is a time when many students find their voice and build up the confidence to speak up for themselves. If you haven’t been verbally advocating for yourself, whether it be through communicating with your teachers when you need help on an assignment or communicating with your friends when you need to talk about something, now would be a good time to start. Don’t forget that you are almost an adult. Now is the time to build that confidence to speak up for yourself. You’d be amazed how much you are going to need that in college and beyond. In the long run, organization skills are also important to have. As classes get harder and your responsibilities build, you’re going to need to make sure that you have all of your materials, papers, assignments, and study resources neatly organized so that you don’t have to waste time trying to figure out where you put everything. You should seriously consider investing in organizational materials like binders, notebooks, file folders, and a planner/calendar to keep a mental check on all of your tasks and assignments. For more help navigating your freshman year of high school, read through these previous blog posts: Still feel like you need a little boost? Check out ’s Neer Peer Mentorship Program , where you will be matched with a successful college student who is on the same path as you are when it comes to your academic, career, and college goals. This mentor will meet with you and your parents to provide helpful advice on all topics from college admissions to career goals, and they’ll make sure that you are poised to succeed throughout high school.

Is television a boon or a bane Essay Example | Topics and Well Written Essays - 500 words

Is television a boon or a bane - Essay Example The theme of the article revolves around the change our society, attitudes and priorities have undergone along with the percolation of television, internet and media in our lives. Joshua feels that our present space is becoming increasingly "virtual" than "real" like it was in the earlier days. We are no longer "with" ourselves, our loved ones and our surroundings rather, we are more focused and bothered about global issues, politics, entertainment , natural calamities in distant continents and so on . Although it is commendable to be aware of what is happening on our planet, it does not make our neighborhood problems or our loved ones' sorrows any less important. Joshua aptly sums up the scenario in a single statement- "the more we rely on our video window, the less relation there is between where we are and what we know and experience, the less there's a relationship between where we are and who we are". Television has broken down all barriers between men and women, adult and children, ethnic groups and nations. Today, if one does not have enough money to travel to exotic places, the option of clicking the remote and switching to a travel program is always there. Children of all ages are exposed to things that their earlier day's counterparts had not even heard of.

Discuss critically the assertion that revolutionary processes in the Essay

Discuss critically the assertion that revolutionary processes in the Arab world have reached maturity due to the crucial role pl - Essay Example The advent of new media has made it easier for people and parties to gather and use information, and spread as far and wide as they want (Anderson and Eickelman, 2003: 39). Today, social media platforms such as Facebook and Twitter have united millions of people, especially those with common interests and agendas. These platforms allow people to share ideas, thoughts and sentiments and discuss them with people interested, a process usually referred to as cyber activism. This activism has even made online political discussions possible. The Arab World countries have however, found new use for the new media. For them, their smart phones, twitter and Facebook are not just used for leisure, sharing, commenting and following, they have become their tools of liberation, their weapons against dictatorial regimes and a platform for gathering people towards mass action and collective responsibility (Anderson and Eickelman, 2003: 39). For these countries, it is a time for revolution, a time to change their lives, change corrupt regimes and establish a whole new season of leadership. The question is, is it right to say that the Arab world has reached its maturity in revolutionary processes due to the roles played by the new media? This is the question that this work seems to find an answer to. To do this, some case studies of events and countries where social media has been used to foster revolution, then an analysis of all the cases shall be done and a conclusion drawn. The 2010 Tunisia Revolution It all started when a street vendor in Tunisia, Mohamed Bouazizi set himself ablaze on claims of harassment by officials of the municipality. The updates of these images on the social media not only went viral but it also attracted emotional and harsh comments from the people, all attacking the government. This horrible police action laid the foundation of the revolution. The revolution, also commonly referred to as the Jasmine Revolution took place from 18th December of 2010. Some of the reasons why the protestors took to the streets included unemployment, inflation especially in the food sector, curtailed and restricted freedom of speech, unhealthy living conditions, police brutality among others. During the protests, which went to as far as past March of 2011, many people died and others injured. To the activists and non conformers, they wanted nothing less than the step-down of the then president, Zine EL Abidine Ben Ali. He had exercised his dictatorial rule for over 23 years since his election in 1987. The revolutionary protests in Tunisia took place in form of strikes, online activism, civil resistance and disobedience among others. When the government realized that the protestors were not willing to back off or retreat, Ben Ali finally stepped down on 15th January 2011. Foud Mebazaa then became the acting president, and the protestors demanded that elections be held in sixty days. All the RCD members were removed from government but the protests d id not subside, resulting to the resignation of the prime minister. Tunisia opened the gate for the Arab world uprisings and revolutions, which have seen huge and immense changes in the dictatorial regimes. The revolution became famously known as the Twitter revolution, where the protests claimed that they were tweeting out the tyrants .To them, they were ready to bring change to the country and fight for democracy. The new media was vastly and widely used to propagate and call for mass action. At then, Tunisia had become a center of focus in

Effects of Climatic Elements on Livestock Production Essay Example for Free

Effects of Climatic Elements on Livestock Production Essay INTRODUCTION Climatic elements have direct effect on the system of animal production, body physiology and animal behaviour, feed supply and quality, proliferation of pests and parasites as well as preservation of animal products (Samson et al., 2011) A number of climatic elements such as temperature, rainfall, humidity, radiant energy, air movement, light, altitude etc. greatly influence and interact with the performance of livestock production. Similarly, they also cause major effects on animal physiology, behaviour and productivity through their individual or separate effects but, more often, by their combinations with other environmental factors. The influence of climate on animal production (including animal body functions, behaviours and productive abilities) may be direct or indirect. In either way, systems of animal husbandry or management are also affected. Direct influence of climate on animal production and husbandry has to do with such influence on the animal itself, while indirect influence is on the animal’s environment each of these shall be examined closely. TEMPERATURE The over-riding environmental factor affecting the physiological functions of domestic animals is temperature. Temperature is measured using the instrument called thermometer, which are of various types. All domestic animals are homeotherms or warm blooded. In other words, they maintain their body temperature within a range most suitable for optimal biological activity. The body temperature range is relatively constant and is higher than the environmental temperature. The ambient temperature on the other hand varies with changes in the climatic elements at a particular time. The animal body temperature ranges within certain limits defined as the ‘Comfort Zone’ is a temperature range within which no demands are made on the temperature regulating mechanism (Samson et al., 2011). In this range the animals heat exchange can be regulated solely by physical means such as constriction and dilation of blood vessels in the skin, ruffling up the fur or feathers and regulation of t he evaporation from lungs and skin. For a typical tropical breed of cattle, the ‘comfort zone’ range from 100 C to 270 C while a tropical temperate cattle has between -10 C and 160 C (FAO, 1986). If there is a change in ambient temperature beyond either the upper or lower limit, physical regulation will not be sufficient to maintain a constant body temperature and the animal must, in addition, decrease or increase its metabolic heat production. The body mechanism for regulating animal body temperature is triggered to action to enable the body remains or return to normal (Samson et al., 2011). However, a further decrease or increase in temperature will eventually bring the temperature to a point beyond which not even a change in heat production will be sufficient to maintain homeothermy, hence, thermo-regulating mechanism may begin to fail, resulting in one or more of the following as elucidated by Samson et al., 2011: i.Abrupt rise in rectal temperature. ii. Decline feed intake i.e. loss of appetite. iii. Increase in water intake. iv. Decrease in productive process such as growth and milk/egg production v. Loss in body weight i.e. emaciation. vi.Change in composition of milk produced. This partly explains the deterioration of highly productive cattle imported from temperate area to the tropics. However, very young animal, lacking fully developed temperature-regulating mechanisms, particularly the ability to increase heat production by increased metabolism, is much more sensitive to its thermal environment and requires higher temperatures. Other behavioural and physiological responses of animal to excessive high temperature or heat load include: i.Sweating ii.Panting iii.Wallowing in mud or pool of water as in pigs. iv.Reduction in physical exercise and mating activities. Heat Regulation As mentioned earlier that all domestic livestock are homeotherms; that is, they maintain relatively constant internal body temperatures, usually within a 1 to 2 ° C range. Normal body temperatures of some domestic animals are given in Table 1. Table 1: Normal Body Temperatures of Domestic Animals (FAO, 1986). Animals Temperatures Average Range Dairy Cow 38.6 38.0 39.3 Beef Cow 38.3 36.7 39.1 Pig 39.2 38.7- 39.8 Sheep 39.1 38.3 39.9 Goat 38.7 40.7 Horse 37.9 37.2- 38.2 Chickens 41.7 40.6 43.0 The body temperature of most domestic animals is considerably higher than the environmental temperature to which they are exposed most of the time. They maintain their body temperatures by balancing internal heat production and heat loss to the environment. The hypothalmus gland acts as a body thermostat by stimulating mechanisms to counteract either high or low ambient temperatures (FAO, 1986). For example, increased conversion of feed to-heat energy is used to counteract low ambient temperatures, while for example increased respiration (rate and volume) and blood circulation in the skin counteracts high ambient temperatures. Varying temperature also results in changed behavior . Most animals reduce their level of activity in a hot environment and, for example, pigs lie clustered in a heap at low temperatures, while they lie spread out with extended limbs at high temperatures (FAO, 1986). This would suggest increased space requirement for pigs held in a warm, tropical climate. The body can tolerate short periods of heat stress, but if the ambient temperature exceeds the body temperature for an extended period, it may prove fatal. When feed is converted by the animals metabolism for the production of milk, eggs, meat, off-spring etc., heat is produced as a by-product. An increased production level and thus feed requirement will therefore result in increased internal heat production. High yielding animals are consequently more likely to suffer from heat stress in a hot climate than are low yielding ones. Feeding fibre-rich, low digestible feed stuffs like hay will result in high heat-production because of increased muscular activity in the alimentary tract and, in ruminants, increased micro-organism activity in the rumen. An increased share of concentrates in the feed may therefore reduce heat stress in an animal under hot climatic conditions (FAO, 1986). Effects of Temperature on Animal Activities Quite a number of animal activities are affected by ambient temperature ranging from grazing activities and feeding behaviour, growth and productive performance, milk yield and composition, reproduction etc. These effects are elucidated below: (a)The Effect of High Ambient Temperature Feeding Behaviour in Animals: Studies have shown that length of day time grazing is related to the ambient temperature, and reduction in heat load improves grazing behaviour. Herders in semi-arid and arid area have adopted the act of grazing at night to improve both intake and length of grazing in hot seasons. However, in the case of monogastric animals such as broiler birds, they are often fed in the night and when to be fed during the day, their feeds are sprinkled with droplets of water as means of alleviating heat load to improve feed intake and overall production (Da Silva, 2007). It should be noted that feeding fibre-rich, low digestible feed stuffs like hay will result in high heat-production because of increased muscular activity in the alimentary tract and, in ruminants, increased micro-organism activity in the rumen (FAO, 1986). An increased share of concentrates in the feed may therefore reduce heat stress in an animal under hot climatic conditions. In contrast, when the ambient temperature is low, the animal will increase conversion of feed to-heat energy is used to counteract low ambient temperatures, hence resulting to increase in feed intake (FAO, 1986). (b)Effect of Temperature on Growth and other Productive Performance: High ambient temperature depress appetite and reduce feed intake and grazing time which may also diminish production as measured by growth, milk yield and milk solids production. Experimental evidence has shown that there is a partial correlation with growth rate when body weight is constant. However, under good management conditions where feeding and management are adequate, high ambient temperatures do not appreciably affect growth rates. Temperate type sheep that are exposed to high air temperature often have a low lambing percentage and give birth to small weak lambs that have a high post-natal mortality. Lambs born in early summer and reared through hot summer are usually smaller at birth than lambs born in the cool months of early dry season (Da Silva, 2007). In poultry, light breeds and young chicks are more resistant to heat than heavy breeds and adult birds. High temperatures predispose laying birds to abrupt decline in egg production. (c)Effect of Temperature on Milk Yield and Composition: Studies have indicated the effect of temperature on milk yield, butter fat and solids – not – fat. All these are depressed by high temperature, but usually by indirect effect of temperature on changes in feeding. As much as between 44% and 55% differences in milk yield and butter fat production were noticed between twin heifer reared under sound tropical and temperature management conditions (Samson et al., 2011). With increasing air temperatures appetite is depressed, food intake lowered, and heat production reduced (Vercoe, J.E.). The exact mechanism of temperature effect on milk and milk composition is not known. Either the high temperature directly affects appetite, thus decreasing feed intake, productivity and heat production or the need to reduce heat production forces down appetite and hence lower feed intake (Vercoe, J.E.). The direct effect of temperature is further appreciated in a study that defines optimum temperature for milk production as 210 C 270 C in Jersey and Holstein 29-32 in Brown Swiss and higher in tropical breeds of cattle (Da Silva, 2007). Similarly, milk constituents namely; butter fat, chloride, lactose and total nitrogen are affected when temperature rises above 270 C 300 C (FAO, 1986). (d) Effect of Temperature on Reproduction: Air temperatures do not seem to affect reproductive cycle of cows, but bull fertility is markedly influenced. High testicular temperatures adversely affect spermatogenesis and hormonal system. Seminal degeneration and temporary infertility have been reported in Merino sheep exposed to temperature above 330 C over a length of time (FAO, 1986). In poultry, both sizes of egg and thickness of its shell decline when laying fowls are exposed to high temperatures. Egg productivity decline has been experienced in poultry farms in Nigeria. However, incubation and brooding are favoured under high temperature. HUMIDITY As stated earlier, it is difficult to separate or single out the effect of temperature, precipitation and humidity on animal production. Humidity is measured using the instrument called hygrometer. Evaporation is one of the important channels of heat loss. It depends on ambient air temperature, the amount of available moisture in the atmosphere (humidity), area of evaporating surface and the degree of air movement (Samson et al., 2011). The amount of available moisture partly affects the rate of evaporative heat loss from the skin and respiratory system of an animal. Poultry do not have sweat glands, so all evaporative heat loss must originate from the respiratory tract. Other livestock species have varying abilities to sweat and in descending order they are as follows: Horse, donkey, cattle, buffalo, goat, sheep and pig. In a hot-dry climate evaporation is rapid, but in a hot humid climate the ability of the air to absorb additional moisture is limited and the inadequate cooling may result in heats tress. Too low humidity in the air will cause irritation of the mucous membranes, while too high humidity may promote growth of fungus infections (Da Silva, 2007). High humidity may also contribute to decay in structures. High humidity also adds to the heat load of the animal by depressing evaporative heat loss with declining effect on feed intake and productivity as demonstrated under temperature effects. If possible keep the relative humidity in the range of 40 to 80%. SOLAR RADIATION OR RADIANT ENERGY The quantity of solar radiation or radiant energy received in tropical region differs profoundly from the temperate. Solar radiation is measured using the instrument called Photometer. The heat load on a grazing animal can be considerably increased by direct solar radiation and radiation reflected from clouds or the ground (Samson et al., 2011). For tropical breeds of animal, solar radiation effects are scarcely noticeable because of their skin and eye that are pigmented (Mahadevan, 1966). A white hair coat will absorb less radiant energy than a dark, but the heat penetrates deeper in a white, loose coat (FAO, 1986). In contrast, when temperate breeds are exposed suddenly to solar radiation of the tropics they suffer from sun burns or skin cancers, epithelioma (eye infection from solar radiation) and other photosensitive disorders. Furthermore, solar radiation may adversely affect the animals skin in particular breeds having unpigmented skin. Solar radiation correlates with air temperature and thus partly contributes to the ambient temperature which is a principal climatic element affecting animal production. Management systems adopted in the tropics as means of minimising adverse effects of solar radiation include: i.Grazing in the night. ii.Clipping of excessive hair.   iii.Provision of a shaded area for animals or grazing under shades in the day time. However, the shade should be sufficiently large to allow space between the animals so that the heat loss by other means is not reduced (FAO, 1986). Solar radiation may contribute or may even create a more severe heat stress, hence, all measures must be taken to reduce direct impact of solar radiation on animals. ALTITUDE Altitude refers to height of a place over and above relative to the sea level which is usually measured in metres. Altitude is measured using the instrument called Altimeter. Illustratively, three plateau in Nigeria exhibit micro-climatic conditions that differ slightly from the general tropical environment in terms of relatively lower ambient temperature, temperate vegetation and sometimes precipitation. This distinct condition confers on the Obudu Hill, Jos and Mambilla Plateau (Samson et al., 2011). Temperate-like micro-environment on these places located within the tropical Nigerian climate makes the production of cattle and other livestock to take the semblance of the temperate system of animal production. Some of the environmental stress conditions earlier enumerated may be unnoticed or moderated in the elevated places. Physiological responses of animals supported by favourable microclimatic condition tend to stimulate improved animal performance in terms of intake and metabolism of nutrients, growth and reproductive activities (Khalifa, 2003). The emerging growth in dairy production in Kenya is partly attributed to high productivity of dairy cattle located on high altitudes and highlands of the country. The geographical principle of â€Å"the higher the relative altitude of given place, the cooler it becomes† is characteristic of the micro-climatic phenomenon experienced in most tropical highlands, which has led to improved animal productivity (Samson et al., 2011) AIR MOVEMENTS Air movements involve wind direction and wind velocity but the most important is the wind velocity or speed. These will assist in heat loss by evaporation and by conduction/ convection as long as the air temperature is lower than the skin temperature. When the air temperature approaches the skin temperature rapid air movements are experienced as comfortable, but at low temperatures it will lead to excessive cooling of unprotected skin areas (cold draught) (Mahadevan, 1966). In addition air movements are required to remove noxious and toxic gases and to supply the animal with fresh air for breathing (Samson et al., 2011). A wind velocity of 0.2m/s is generally regarded as a minimum requirement, but it can be increased to 1.0m/s, when the temperature is nearing the upper critical, or more when it goes beyond that (Da Silva, 2007). Wind speed is measured using the instrument called Anenometers while wind direction is measured using Wind Vane. PRECIPITATION OR RAINFALL Heavy rain my penetrate the fur of an animal and decrease its insulation value. A strong wind can in such circumstances lead to excessive cooling. However, a naturally greasy hair coat will resist water penetration and with the provision of a shelter for the animals the problem may be avoided altogether (Samson et al., 2011). It should be noted that increase in precipitation result in consequent in increase in relative humidity. Rainfall is measured using the instrument called Rain gauge. LIGHT Light which dictates day length or photoperiod varies with latitude and season and has a direct influence on animal performance, especially on the breeding season for sheep and egg production of poultry. Under natural conditions, there is a correlation between length of day and rate of laying (Samson et al., 2011). Artificial light is used in the temperate zone to equalize egg production throughout the year (Mahadevan, 1966). Additional hours of light before dawn and after dusk are recommended in hot climates to encourage the hens to eat during the cooler hours. INDIRECT EFFECTS OF CLIMATIC ELEMENTS ON LIVESTOCK PRODUCTION Effects of the climatic environment on animal production, biotic agents, nutrition including the influence on animal feed supply and quality may be regarded as indirect effect that does not bear on immediate conduct of the animal but on its environment. These indirect effects include: (a) Effects on Feed Supply: Climate affects the quantity and quality of feed available to the animal. Temperature, precipitation, daylight and humidity limit plant growth and affect feed quality more drastically than other climatic factors. In humid and sub humid areas where there is sufficient rains, plant exhibit seasonal growth, hence seasonal availability of forage (Samson et al., 2011). In the dry season when plant experience slow growth or complete growth seizure, available grazing stuff declines and animals lack enough to eat. In the arid and semi-arid zone lack of sufficient grazing material results in seasonal movement in search of forage feed in the wetter areas. The pattern of distribution of rainfall in which tropical region experience torrential rainfall in a short duration also partly explain rapid growth of plants within a short while followed by fast decline in biomass and other nutritional qualities (Khalifa, 2003). Nutritional quality of feed has to do with proportion of constituent nutrients, availability and balance of these nutrients in the ratio needed by the animals. Feed quality is most influenced by the climatic factors as precipitation and humidity. Rapid growth of plants results in production of high fibrous content of the forage feed as quality deteriorates with age. Tropical forage compared with that of temperate matures quicker, such that at same age the fiber content is higher; and digestible protein and total digestible nutrients lower (Samson et al., 2011). Thus stocks in the tropics usually have to digest more fibrous feeds and this may add to their heat load. Studies have indicated the extreme sensitivity of cattle to heat stress(Mahadevan, 1966). It is noted that the balance of acetate available for purposes other than heat production is increased as environmental temperature increases. Ruminants in hot climate are more sensitive to imbalances of protein, energy, which results in an increased heat production (Samson et al., 2011). (b) Effects on Animal Disease, Vector and Parasites High temperatures and high humidity provide favourable breeding environment for internal and external parasites, fungi and disease vectors. There is high incidence of internal parasites in the humid tropics and in the wet season. In arid areas, and in dry season, the incidence of insect pests and external parasites remain a major health threat. As much as the vegetation-type influences the incidence of insect pests/vectors of disease, so much is climate indirectly affects animal production. Incidence of tsetse fly infestation and distribution between the humid and sub humid area explains the interaction between the climate and vegetation and their influence on an animal production. (c) Effects on Storage and Handling of Animal Products Tropical climate favours the rapid deterioration and increases the cost of handling animal products. In arid or humid climates of the tropics, substantial quantity of animal products have been lost to putrefying organisms which multiply rapidly under such conditions to cause deterioration, spoilage and ‘food poisoning’ of enormous economic value (Samson et al., 2011). This indirectly affects animal production in terms of high cost of generating electricity and provision of refrigeration on the farm to reduce wastage of valuable animal products. EFFECTS OF CLIMATIC FACTORS ON THE PRODUCTIVE PERFORMANCE OF VARIOUS LIVESTOCK SPECIES In tropical and subtropical countries, an animal may often be under heat stress when the environmental temperature exceeds the upper critical level (18 to 24 °C, depending on the livestock specie) there is usually a drop in production or a reduced rate of gain (FAO, 1986). Furthermore, when the temperature falls outside the comfort zone, other climatic factors assume greater significance. Humidity becomes increasingly important as do solar radiation and wind velocity. 1.Cattles Dairy cattle show a reduced feed-intake under heat stress resulting in lowered milk production and reduced growth. Reproduction is also adversely affected. There are, however, important differences between breeds. European cattle (Bos taurus) produce well at temperatures ranging from 4 to 24 ° C even at high humidity (FAO, 1986). Much lower temperatures (-10 °C) have little effect as long as fluctuations are not too rapid or frequent. On the other hand, a drop in milk production results with temperatures exceeding 25 °C (Vercoe, J.E.). The drop may be as much as 50% at temperatures of 32 °C or higher. In contrast, Zebu cattle (Bos indicus), which are native to warm climates, have a comfort zone of 15 to 27 ° C and milk production begins to drop only when temperatures rise above 35 °C. In addition, beef cattle make their best weight gains at temperatures below 25 ° C (FAO, 1986). They can easily tolerate temperatures below 0 ° C if they have a good supply of feed. It is important to note some of the physical differences between these two types of cattle that suit each to its climate of origin. The Zebu is characterized by a hump, large ears and loose, thin skin including a prominent dewlap. These characteristics promote heat loss by convection and evaporation and thus efficient body temperature regulation under hot climatic conditions (Khalifa, 2003). In addition, the Zebu has less subcutaneous fat, a lower body volume for the surface area, and short smooth hair all of which contribute to the animals comfort under hot conditions. The European breeds on the other hand have thick skin held tightly to the body, long hair and a large amount of fat which serve as insulators, traits desirable for cold or temperate climates (Da Silva, 2007). Calves seem most sensitive to cold draughts and poor ventilation, but are quite tolerant of a wide range of temperatures. 2.Pigs Pigs require a change in ambient temperature as they age and grow, and like cattle, they show a decreased feed intake when under heat stress. Piglets survive and develop best at 30 to 32 °C initially followed by a gradual reduction to 20 °C over the first three weeks. Feeder pigs (30 to 65 kg) make good gains in the temperature range of 10 to 25 °C with 24 °C reported optimum. The optimal ambient temperature for pigs weighing 75 to 120 kg is 15 ° C (FAO, 1986). Brood sows do well at 15 °C but suffer badly at 25 °C and above since they do not perspire when hot. Reproduction rates fall under heat stress and sows are more apt to trample their baby pigs in the discomfort of hot weather (Da Silva, 2007). 3.Sheep Sheep can tolerate a wide range of temperatures but should be protected from wind and rain. However, a long period of high ambient temperatures inhibits reproduction. Heat stress also reduces lambing percentage, decreases the incidence of twinning, and decreases the birth weight of lambs (Khalifa, 2003). When temperatures are below 7 °C at breeding time, ewes show improved reproductive efficiency. 4.Goats Goats are affected by temperature, humidity and rain. In hot climates, goats need shelter from intense heat during the day. In humid areas they need protection from prolonged heavy rain. Excessive wetting from rain can cause pneumonia and an increase in parasitic infestation. 5.Poultry The environmental requirements for poultry vary with age. Chicks should be started at 35 ° C. After one week the temperature is reduced gradually to 24 °C by the fifth week. Broilers and young turkeys reared at ambient temperatures below 18 °C are heavier than similar stock reared within the 18 to 35 °C range, but their feed conversion efficiency will be less. Laying birds produce the greatest number of eggs and the largest sized eggs at 13 to 24 ° C. The best feed conversion efficiency is achieved between 21 to 24 ° C (FAO, 1986). With increasing environmental temperature there is a decrease in feed intake and alterations in behaviour. Within the temperature range of 5 to 30 °C there is a reduction of about 1.6% in feed intake for every 10 °C increase in ambient temperature (FAO, 1986). Above 24 °C there is a reduction in egg production and egg size. A continued rise in temperature to 38 °C or more may prove lethal (Da Silva, 2007). High humidity at high temperat ures create conditions that are more likely to be lethal because of a breakdown in body cooling through respiration. 6.Rabbits Rabbits are affected most by sun and heat, wind, rain and draughts. Sunlight is of benefit to breading stock and the growing young, but it will also fade the coat of coloured rabbits and discolour a white one. While rabbits enjoy the sun, they must have the chance to get out of the direct rays. Because of their thick fur coats they tolerate cold better than extreme heat, but they are susceptible to chilling from draughts. Rabbits also need protection from rain and dampness. 7.Horses Horses do not require warm surroundings, but they do not easily tolerate draughts, dampness and high humidity. When exposed to high temperatures and vigorous exercise, horses sweat and the evaporation of this perspiration cools the skin and helps to maintain normal body temperature (FAO, 1986). CONCLUSION Virtually all production aspects of animal agriculture are affected or influenced by these unique climatic factors. It is very clear that the climate impinges directly on the biological functions of the body system, animal behaviour and production performance through such overbearing and moderating influence of temperature, humidity, solar radiation, air movement, altitude, precipitation, light and indirectly on feed supply, parasites and diseases, storage and handling of animal products. Progress in animal production has for age long being dependant on adjusting production system to suit the influence of the climate or changing the body physiological functions and behaviour to fix-up with climatic dictates. These fundamental factors underlie the various systems of production, systems of housing, feeding, reproduction and the overall management practices that are often adopted, modified or imposed REFERENCES Da Silva, R.G., 2007. Weather and Climate and Animal Production. In: The Guide to Agricultural Meteorological Practices, WMO No. 134. Available online: http://www.agrometeorology.org/files-folder/repository/gamp_chap_11.pdf. FAO, 1986. Animal Environmental Requirement. In: Farm Structures in Tropical Climates,FAO Corporate Document Repository. Available online: http://www.fao.org/docrep/s1250e/S1250E10.htm#Animal environmental requirements. Khalifa, H.H., 2003. Bioclimatology and Adaptation of Farm Animals in a Changing Climate. In: Interaction between Climate and Animal Production. Eds: Lacetera, N., Bernabucci, U., Khalifa, H.H., Ronchi, B., Nardone, A., Wageningen Academic Publishers, pp: 15-30. Mahadevan, P., 1966. The Relation between Climatic Factors and Animal Production. United Nation Educational , Scientific and Cultural Organisation, Symposium on Methods in Agroclimatology, Paris. Reading Symposium Paper, pp: 1-15. Samson, O.A., Afolabi, A., Jari, S., 2011. Effects of the Tropical Environment on Animal Production. In:Principles of Animal Production, National Open University of Nigeria (NOUN), pp: 11-19. Vercoe, J.E. Climatic and Environmental factors affecting Dairy Productivity. Available online: http://www.ilri.org/InfoServ/Webpub/fulldocs/SmHDairy/chap4.html.

progression of america :: essays research papers

Progress is a steady improvement, on advancement toward a better stage, America has made an enormous progression because of the charter issued by King James I of England; John Smith; and even though it was a small contribution, the Tobacco industry which was established by John Rolfe. May 24th was the first day for many settlers and they had no idea as to that day being the first day of the rest of their lives. A couple years passed and a charter came along from the king of England.   Ã‚  Ã‚  Ã‚  Ã‚  On May 24th, 1606, about 100 settlers set foot on â€Å"American† soil. They had founded Jamestown. This just didn’t come out of anywhere, King James I had proposed a charter for them to do so. The charter allowed the joint-stock company of England or also known as the Virginia Company to colonize (1.)   Ã‚  Ã‚  Ã‚  Ã‚  Later after about two years a guy named Captain John Smith emerged as basically the savior of the colonists. He set the colonists straight. HE did this by forceful leadership. He knew that if they didn’t learn to survive, they would die. It was up to him as the leader to persuade them to do so. The colonists, before John Smith came along, died of malnutrition, disease, and attacks from Native Americans. Although John Smith did not reign for a long period of time, he accomplished a lot (2.).   Ã‚  Ã‚  Ã‚  Ã‚  The tobacco industry, even though it was a small contribution to the progression of America, it was made possible by John Rolfe. He is credited with the introduction of tobacco into Virginia. Sir Walter Raleigh, even though did not introduce tobacco into Virginia he did indeed introduce it to England. John Rolfe found a tobacco that the colonists liked or enjoyed to smoke or chew, their was tobacco already that was planted by the native Americans but the colonists basically did not enjoy it so obviously it was good that someone like John Rolfe did (3.

Krispy Kreme Essay

Krispy Kreme has been in the doughnut business for over 64 years and has been a specialty retailer for doughnuts from the very beginning. Krispy Kreme implements a differentiation strategy, attempting to distinguish their donuts based on taste, quality and simplicity. The company’s goal since its infancy has been to satisfy customers by providing a unique experience. This bold strategy has differentiated them from their competition and created a competitive advantage. Customers are allowed to see how the doughnuts are made through the Doughnut Theatre then served the newly baked treats hot and fresh. The bright neon light that shines from every Krispy Kreme location reads â€Å"Hot Doughnuts Now,† is one of Krispy Kreme’s key marketing strategies. When this sign is lit up, customers know that they will get fresh doughnuts that have just been made. Krispy Kreme provides Code of Ethics which covers a wide range of business practices and procedures. It focuses on recognizing, dealing and reporting any ethical issues. Krispy Kreme’s commitment to social responsibility shines through their fundraising program, which offers three different ways of raising profit for your school or organization. Krispy Kreme has assisted non-profit organizations raise over 46 million through fundraising. Although Krispy Kreme has many competitive advantages, it has its disadvantages as well. The first is the extremely unhealthy nature of its products. By the time a person takes the first bite of their second Krispy Kreme donut, they have already exceeded the USDA’s recommended fat intake for the entire day. This is sure to turn off all consumers who have health concerns or are watching their weight. The second disadvantage is the single product concept and the lack of variety of Krispy Kreme products. Historical success for quick service type products revenue growth is slowest among any restaurant type. The product is not a necessity in hard times and external environmental conditions could hurt consumer’s willingness to buy. Krispy Kreme will encounter many indirect and direct challenges as it continues to increase its market share across the globe. Recent improvements  in IT have reduced mistakes in distribution and lowered the amount of computer malfunctions, but there is still room for improvement. Krispy Kreme will have to continue to supply the baking technology to their new factory stores which will be costly. Communication, along with the distribution of production technology and needed ingredients to each individual store can be difficult. Preserving order will be possible only through identifying certain technologies that will assist in the process of distribution and communication. With the recent upgrades, the employees must be able to operate the new technology without experiencing problems that could damage consumer confidence in the company. Another challenge to Krispy Kreme is the lack of publicity through advertisements. Krispy Kreme depends solely on name recognition and reputation of its business. By choosing to not spend its money on commercials, they risk the chance of having no recognition in certain areas. Moreover, McDonald has a great relationship with its younger consumer base though its mascot and Starbucks has worked out deals with Barnes and Noble to have its coffee shops located inside the bookstore. This way people do not just have to get their coffee and leave, they can relax and read at the same time. Krispy Kreme offers none of these benefits. One of the major problems in their current strategy is that they do not have different approaches in their marketing at all. They do not factor in age or demographics in their methods. No matter what area Krispy Kreme is located, everything will be exactly the same. Finally, growth may cause Krispy Kreme to become less attractive as they become more mainstream. Krispy Kreme may want to slow their growth in location to maintain the authenticity and exclusiveness associated with high quality products. As a universal product and a global brand Krispy Kreme considers its market as truly anyone and anywhere. This concept allows the company to move ahead with their proved business model in all markets. Although some markets will  be more successful than others, in my opinion Canada will emerge as the success story for Krispy Kreme. The Canadian market is more accustomed to the idea of having a donut as breakfast or a snack item versus other foreign markets. Although Canada has Tim Hortons as a popular donut shop, Tim Hortons is not famous for their donuts. Moreover, Canada is similar to the U.S. market in terms of demographics and this will play a great role in its success. References 1. Lamars Donuts News. October 25, 2002. http://www.lamars.com (05/20/04) 2. Krispy Kreme Homepage. http://www.krispykreme.com (05/21/04) 3. â€Å"Case Study: Krispy Kreme Doughnuts†. Corechange. (05/20/04) 4. â€Å"Krispy Kreme Announces store†¦Ã¢â‚¬  October 31, 2002. PR News Wire. http://www.prnewswire.com (05/20/04) 5. â€Å"Krispy Kreme word-of-mouth tactics†¦Ã¢â‚¬  October 21, 2002 Brandweek. V43.p9 (05/20/04) 6. www.moneycentral.com (05/21/04) 7. Miller, Beth. â€Å"The New Doughnut Dynamic†. St. Louis Business Journal (05/20/04)

Heart of darkness Essay

   It is a description of Marlow’s initial impressions and observations of the Outer Station, and all the slave labour going on. As he sees the land around him, he notices many ‘mounds of turned up earth’, and ‘wastes of excavations’, he speaks of the land as if it has been ‘raped’ of all its resources, and left as a barren wasteland. His first impressions of the African slave workers seems racist, as he compares there black, naked bodies to ants, however, it is more likely that this is just a reference to the futility and uselessness of the work that is going on. His next observation is a boiler, and an undersized railway-truck. He describes them as ‘dead’ like the ‘carcass of some animal’. There are several interpretations for this scene. One is that he has ‘personified’ the machinery, giving them similar qualities to the slaves, describing the machinery as though it has been allowed to rest, and have its job taken over by slaves. Another interpretation is that the machinery is a symbol for the empire, as the machinery is slowly decaying and rusting, the empire is also declining. Another reference to the futility of this work appears a few lines down. ‘The cliff was not in the way or anything; but this objectless blasting was all the work going on’. It is as if the slaves have just been given something to do, to keep them from sitting around. As Marlow walks further on, he sees a guard carrying a gun, and wearing a ‘jacket with one button of’. This is a very deliberate observation, though the empire seems perfect from the outside, it has imperfections. On seeing Marlow, the guard raises his gun, and tries to see who Marlow is; Marlow is sarcastic at this point, joking about how white men all look the same at a distance, referring to how black people all look the same to him from a distance. As the guard recognises Marlow and smiles, there is more sarcasm from Marlow, describing the guards trust as being ‘exalted’, and describing himself as being a ‘part of the great cause of these high and just proceedings’. Marlow then descends down the hill, towards some trees. At this point, Marlow starts commenting some more on his pity for the slaves, and the pointlessness of the work going on. The first technique used to relay this to us is Conrad’s use of short sentences, like we are part of Marlow’s thought process. His first thoughts are about how futile and pointless all the work that is going on is. He describes one of the pits that has been dug, as ‘just a hole’. As he goes towards the trees for shade, he instantly regrets it, making a direct reference to ‘Dante’s Inferno’. Dante’s Inferno is one perception of what hell would be like. His vision of hell consists of seven rings, each ring containing people who have sinned a particular way, with the rings varying degrees of punishment. He looks around, noticing the slaves, ‘objectifying’ them as ‘black shapes’. He makes an ironic comment, calling the slaves ‘helpers’ and stating how they have ‘withdrawn to die’. He talks about how they have been abandoned in a very understating way. There is another reference to Dante’s Inferno here, as he notices the ‘black shadows of disease and starvation’. Marlow then leaves the trees, but looks down to see a black slave, who has a white thread around his neck. He is startled at how strange and out of place it looks on the black skin. This is symbolic of the white men of the empire being out of place in Africa. To conclude, the ‘Heart of Darkness’ within the play refers to the inner capability to commit evil acts in all men, and the evil of the empire underneath the front of ‘spreading civilisation and the light of Christianity’. The two sections of the novel which I have chosen to examine are full of symbolic imagery, referring to the title, and raising questions in the readers mind about the greatness of Britain.

Discussion Questions Example

Discussion Questions Example Discussion Questions – Coursework Example Looking-glass self According to Cooley the looking glass self-concept, outlines that individuals’ identity develops out of social interactions with environment and others. Thus, other people’s perception and expectations determines our personal impressions, qualities, and behavior. Perhaps, looking glass self is a phenomenon, which enable humans to believe on other people’s opinion about them. In turn, we establish self-esteem based on reflections and assessments of our peers and the society. Therefore, individuals’ charisma is a creation of social associations (Ferris and stein 147). Impression managementErving Goffman expounds impression management as a self-presentation skill, which emphasizes on refining a person’s public image. Consequently, Impression management offers satisfactory and beneficial public image to improve positive outcome. Hence, according to Goffman, Impression management process entails consideration of spiritual, cultural, an d social implications. Cultural insinuations delineate importance of traditional norms and customs. On the contrary, social implications involve shaping characters to match favorable public expectations (Ferris and stein 155). Max WeberBureaucracy is a sociologist’s word for organization. Max Weber explained that bureaucratic forms facilitate coordination of government actions. Hence, he highlighted the following traits. First characteristic is hierarchy of authority, which means that a proper structure forms the foundation for integrated planning and decision-making. Second, each organization must have written and approved laws. The regulations enable consistent implementations of all decisions. Third feature entails division of labor and specialization among professionals. Fourth characteristic relates to organizational efficiency in delivery of goods and services. In addition, promotion based on merit is a characteristic worth promoting alongside impersonality.McDonaldizat ion of societyMcDonaldization of society is the analysis of culture through rationalization. Thus, it is the process in which proficiency and public control replaces outdated cultures (Ferris and stein 164). Based on Webers ideology, it refers to modern agencies branded by hierarchical power structure, legal obligations, and division of labor. Such organizations also emphasize significance of technical competence.Works citedFerris, Kerry, and Stein, Jill. The Real World: An Introduction to Sociology. , 2014. Print.

Marketing and management Assignment Example | Topics and Well Written Essays - 2500 words

Marketing and management - Assignment Example 1 Advise on Internal Marketing for Rosemary and Her Staff Members Development in Internal Marketing In simple words, marketing can be referred as identifying and meeting human as well as social needs. Appropriate and excellent marketing are the ingredients of success for business in modern times (Kotler, 1972). The importance of marketing needs should be well communicated to Rosemary and her staffs. The behaviour of Rosemary and her staff members can be changed with the strategy of social marketing. This strategy combines excellent factors from traditional approach towards the social changes within an integral plan and framework for action and also utilizes and advances towards the technology and marketing skills (Pichop & Mndiga, 2007). Social marketing is applied to influence people towards their behaviour in improving their health, protecting environment and contributing to the society (Kotler & Et. Al., 2002). This strategy of social marketing will assist in development in the ma nagement of staff members. Rosemary King should apply this strategy as the organization is dealing in the health care sector. There is evidence of the application of this strategy in this sector and it has achieved success as well. The social marketing strategy follows systematic procedure that allows enhancing efficiency of the marketing activities. In the first phase of the strategy, the social marketing environment is determined. In this process, the program that needs to be focused is determined, the objective is identified, and an analysis of strength, weakness, opportunity and threat (SWOT) along with reviews are done. In the second stage, target audience are identified and selected with set of goals and objectives and then the competitive forces and target audiences are analyzed. After this, market’s four Ps (Product, Price, Place and Promotion) are analyzed to suit the best marketing strategy. After completion of these stages, development of plan for monitoring and ev aluation is designed, budgets and sources of finance are identified and finally implementation is made (Kotler & Et. Al., 2002). Customers have been an important factor and their needs and wants ought to be identified appropriately in order to provide their requirements. Marketing has been centrally customer focused and Rosemary also needs to follow the same strategy and see that the staffs also try to identify the exact requirements of customers and provide them the desired requirements (Rust & Et. Al., 2004). There are conflicts in situations where owner-manager deals directly with customers. In this situation, solving the problem is a long process and it requires more time. In this case, Rosemary being the owner manages marketing activities and takes every marketing decision. The organization has now grown bigger and she needs to hire executives to manage the market efficiently. This will reduce the conflicts among staffs, owner and customers (Armstrong, 2010). Marketing manager will motivate the management and staffs. Appointment of marketing manager by Rosemary will allow the manager to plan and