Is The Big Bang Theory - 884 Words

Is the earth expanding? What is the Big Bang theory? According to the bible and to scientist their are two different views. One view is through the eyes of a scientists and the other, through an individual’s faith and belief of God’s creation. Scientist use data and instruments to document what can be seen, and Christion’s carry faith and believe outside, what can’t be seen. In the Bible there are several references that describe the universe being â€Å"stretched out. (Cosmology) â€Å"Here are a few to describe this reference Isaiah 40:22 teaches that â€Å"God stretched the heavens like a curtain and spreads time out like a tent to dwell in†. â€Å"And the likeness of the firmament upon the heads of the living creature [was] as the color of the terrible crystal, stretched forth over their heads above†. Ezekiel 1:22 â€Å"He hath made the earth by his power, he hath established the world by his wisdom, and hath stretched out the hea vens by his discretion†. Jeremiah 10:12. Most astronomers agree the universe is expanding because the clusters of galaxies are moving farther away from other clusters in the galaxy. Olbers’s Paradox is the idea that faraway stars appear fainter than those nearby:, and the entire sky should be as brilliant as the surface of the Sun. This means â€Å"either the universe is finite in extent, or it evolves in time†.(ASTRONOMY PEASON). Interestingly enough, the bible recorded well before scientist existed, that the Universe would expand. Scientist is forced toShow MoreRelatedBig Bang Theory1599 Words   |  7 PagesBig Bang Theory Its inevitable that with over 6 billion people here on Earth, there will be different views upon how our universe was created. Views are mainly fueled by faith or science but the modern view of todays era is the Big Bang Theory. The theory states that the universe started at one single spot, and has been expanding ever since (Big Bang Theory, N.P.). Of course its crazy, and highly difficult, for many of us to imagine something so large starting from one tiny spot; so indeed thereRead MoreThe Big Bang Theory1488 Words   |  6 Pagesâ€Å"explanations† hold less veracity. We now have intelligent explanations for things like waves, the sun, orbits, why the sky is blue, and evolution. These questions have led us to the brink of our knowledge, which ends with the â€Å"Big Bang Theory†. The â€Å"Big Bang Theory† is the theory of how our universe began. It goes that the Universe started as a singularity, an extremely dense, hot, and small spot often thought of to b e exhibited in black holes. Little is known about this singularity however scientistsRead MoreBig Bang Theory Or A Big Fabrication2533 Words   |  11 PagesEnglish IV Mrs. Britt Collins 14 March 2016 Big Bang Theory or a Big Fabrication The concept of creation has boggled human’s minds for centuries. Human nature has an intuitive sense of longing for an answer to solve the unknown, and creation embodies the concept of unknown. In an effort to compile reason and scientific knowledge, an explanation of the formation of the universe was formed and is widely known as The Big Bang Theory. The Big Bang Theory is considered, â€Å"†¦the leading scientific explanationRead MoreEssay on The Big Bang Theory1340 Words   |  6 PagesThe Big Bang Theory Why is the Universe expanding? What is Cosmic Back Ground Radiation (CBR)? There are many questions asked about our Universe, which we know so little about. Scientists, in their attempt to answer these and other confrontations, have found one idea that seems to explain much of what we dont understand: The Big Bang Theory. An explosion of incomprehensible speed was the beginning of our known Universe and existence. At that time matter as small as the head of a pin inflatedRead MoreThe Big Bang Theory And Evolution1612 Words   |  7 PagesCreation Theory A young man who is a senior in college has the opportunity of a lifetime to conduct research with professors in Israel on geological fossils for his major in Earth Science. He had never been out of the United States before and only knew what he had been taught: the big bang theory and evolution. Israel is made up of a very strong Jewish community and, as this young man would soon find out, they did not view geological findings through the Big Bang theory, but through the BiblicalRead MoreThe Development Of The Big Bang Theory2081 Words   |  9 Pages The Development of the Big Bang Theory Arby D Dickert Western Governors University The Development of the Big Bang Theory Abstract The big bang theory is the result of work by Albert Einstein and Edwin Hubble. Arno Penzias and Reno Wilson stumbled upon background noise emanating from space. Collaboration with Robert Dicke resulted in a paper providing evidence for the big bang. Science research relies on cooperation and serendipity. Keywords: big bang theory, universe, scientific, noiseRead MoreBig History : The Big Bang Theory1464 Words   |  6 Pages Big History is an exciting new way to look at our history and understand humans’ place in the world that incorporates all of time from the Big Bang to present day. (Big History Book) Big History demonstrates studying the past and learning from the past, including the origin and structure of everything, how and why people lived as they did in the world and the changes. We study the past to understand a broader and richer meaning of our world today and our place in it. The Big Bang Theory is an attemptRead MoreEssay on Big Bang Theory1539 Words   |  7 Pagesare there still instances in popular media were women are negatively depicted? Have women come as far as they think? The popular sitcom The Big Bang Theory negatively depicts the female characters by reverting to a binary view of gender, in which the female characters are lacking, they can be beautiful or smart however they cannot be both. The Big Bang Theory premiered on CBS in 2003. When the show began it centered on five characters. Four of the five characters are genius young men whom all workRead MoreThe Big Bang Theory Of The Universe Essay1319 Words   |  6 Pagestowards that the universe was expanding, but this was not enough to separate the Big Bang theory from its’ rivals. A few decades after the redshift concept was discovered, scientists detected groundbreaking evidence that was considered the smoking gun. Arno Penzias and Robert Wilson detected the remnants of radiation created from the Big Bang. This cosmic background radiation was the thermal radiation left over from the Big Bang. It was collected in the form as omnidirectional microwaves, which was red-shiftedRead More big bang theory Essay2699 Words   |  11 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;The Big Bang theory states that all the matter that is in the universe was once in a very small amount of space with infinite temperature, pressure, and de nsity. This theory is well supported and there are many reason for it’s support. One main reason is that no one really has a clue and The Big Bang Theory seems far fetched but more reasonable than any other ideas that there are out there. Some of the important thing to know about the big bang to understand are the beginning

Informatics In The Medical Industry Health And Social Care Essay Free Essays

string(87) " be cognizant of this state of affairs before he can turn to to the patient \[ 10 \] \." The chief subject of this assignment is ICD, one of the nomenclatures which influence the cryptography and categorization methods. The execution of coding and categorization is based on the Electronic Health Records ( EHR ) of the inbound and outbound patients. Before traveling straight into chief subject, I need to discourse what is EHR? What are the benefits and disadvantages of EHR? Why controlled Terminology is required for an EHR? What are the different cryptography and categorization systems? What can I anticipate in ICD-11? â€Å" Electronic Health Records: Electronic Health Records comes from the epoch of patient records where the chief subject of patient records are to derive medical cognition, for clinical research intents, for farther usage of informations and can easy be a opportunity of doing determination by analyzing the record in an unambiguous mode. We will write a custom essay sample on Informatics In The Medical Industry Health And Social Care Essay or any similar topic only for you Order Now Patient Records are many types and they are developed harmonizing to the usage in demand of today ‘s life [ 2 ] . Even though the chief intent of all types of medical records are same, like to educate clinicians, support for charge intents, support for clinical research and for epidemiological surveies, It besides has disadvantages depending upon the type of medical record and maintaining mind these disadvantages many new sorts of patient records have now come across [ 3 ] . In Paper-based medical record, the accessing of patient informations is made easy, but it has some restrictions like, no such patient has merely one wellness attention forces and no wellness attention force has merely one patient because one patient can hold may be more than one doctor and every doctor needs to look into old records like what prescription has been given and what should be the following process to follow, and those records can non be accessed immediately because paper based can remain merely at one topographic point, some may be losing, some can non be understood by other doctors due to their hapless hand-writing. These restrictions are non really utile in order to do a proper determination [ 3 ] . It besides has some advantages like paper based systems are less expensive and recording of informations is non really complex [ 2 ] . This can be overcome by presenting Computer-Based Patient Records or Electronic Medical Records, where wellness attention suppliers can easy entree patient ‘s whole wellness certification under individual wellness organisation and most of import is this information can accessed by merely licensed clinicians which can avoid security issues to maintain privateness of patient informations. When compared to informations storage it has disadvantages like, it requires more infinite to enter a patient information in a digital format than Paper based patient record, and besides considered to be more expensive due to the investings in hardware, package and besides the information saved will be lost if whole computing machine system clangs or fails to work [ 2 ] . Electronic Health Records ( EHR ) which has the capableness to entree patient ‘s wellness certification under several wellness organisations which is permitted to entree by merely accredited clinicians. The benefits by the EHR to the wellness attention professionals are as follows: Easy Access to Patient Data: Easy entree to all integrated patient informations taking from simple sort of informations. The doctors can do an effectual Clinical Decision Support. Portability: The doctors can entree patient informations anyplace even in ambulatory conditions besides and besides through portable devices. Clinical Order Entry: EHR can supply new clinical qui vives depending on the informations entered in electronic patient record. It besides has the capableness to demo some literature based on your entry, most of import is qui vives can warn clinicians about the dose of drugs and besides some allergic reactions. Quick Transfer of Information is possible through several wellness organisations through EHR can be possible [ 2 ] . EHR besides has some disadvantages: Understanding of patient informations without proper nomenclature is non possible for EHR. Collection of Data is impossible in EHR without controlled nomenclature. So, that is ground why medical controlled nomenclature is really of import for the EHR which is discussed in item in the undermentioned process [ 2 ] . Why do we necessitate Medical Terminology? Terminology is defined as a standard set of footings to denote a set of constructs [ 4 ] and Clinical Terminology trades about the constructs used in footings of statements in a medical record i.e. significance should be same if we use different constructs to do statements. For Example, This patient has an Endocrine disease and This patient has an Diabetes are said to considered as Terminological because constructs used to do statements denotes same intending [ 5 ] . Medical Terminology has some standard words or phrases to stand for what has happened to the patient, it does non let doctors to compose something in their ain words. So by stand foring harmonizing to criterions, every doctor whether he belongs to same wellness organisation or different wellness organisation can be able to cognize what had happened to the patient [ 6 ] . The chief end of Medical Terminology can be enhanced if all the patient has electronic patient records and patient centered information should be entered into the electronic based patient records so that it can be like Re-use of information for clinical and secondary intents and can be shared across different organisations, establishments [ 5 ] . Positions on Medical Terminology: Data Abstraction- procedure of abstracting the recorded informations and so delegate a label to the abstracted information ( delegating some specific term which can state whole significance ) from the nomenclature itself [ 7 ] . Data Representation is delegating codifications to each of the findings done to the patient like research lab findings, physical findings, type of drug administered [ 7 ] . Encoding of medical cognition is besides of import to portion the cognition or direct the informations to other clinical systems. This encryption is done in such a manner that computing machines can utilize it [ 7 ] . Benefits of encoding medical cognition: It allows for Alerts in footings of medical specialty prescriptions so that doctor can be cognizant of this state of affairs before he can turn to to the patient [ 10 ] . You read "Informatics In The Medical Industry Health And Social Care Essay" in category "Essay examples" It can salvage a batch of clip for the doctors or admittance sections without rhenium come ining the patient record after analyzing the patient for multiple times [ 7 ] . Why Controlled Vocabulary and Coding systems for Terminology are of import? In past old ages, Imprecision and deficiency of Standardized Controlled Vocabulary has been a major assert for the wellness attention sphere. This is due to the complication between standardisation of medical cognition and nomenclature ( set of constructs ) . The structuring of medical informations in footings of acquisition, entering and storage is of import because it raises the confusion between the nomenclature and significances of the informations. For illustration, one doctor wants to seek for a word ‘Diabetes ‘ , which in fact merely detects patients who are recorded as precisely with ‘Diabetes ‘ as diagnosing but non with patients who are recorded as ‘Diabetic ‘ [ 9 ] and sing another illustration, one doctor declares and records informations as patient has ‘shortness of breath ‘ and another doctor records as ‘dyspnea ‘ , though the patient has same sort of disease but while recovering the patient informations can be displayed as patient with shortness of breath or dyspnoea depending upon the preciseness of the word entered at the retrieval country [ 8 ] . This is the chief job originating in footings of controlled vocabularies. This job can be solved by the Controlled Terminologies or Clinical cryptography systems which contain the list of standard set of footings which can expose the words denoted under the same set of criterions. For illustration, it can recover all the information of patients enduring from ‘Diabetes ‘ or organize ‘Dyspnea ‘ because these footings are registered under a same set of significances and besides physician can come in or enter the patient informations in different types of degrees. This is the chief advantages of controlled clinical nomenclatures or coding systems [ 7 ] . Clinical Coding and Classification Systems: International Classification of Diseases ( ICD ) developed by WHO is the categorization of diseases and other wellness jobs by analyzing the wellness job records and critical records. It has the capableness to sort the diseases in a hierarchical manner so that wellness attention forces can easy recover and place the utile information. It is non merely used for retrieval intent but besides to roll up the population, morbidity and mortality statistics [ 11 ] . Purpose of ICD: The chief intent of ICD is the systematic agreement and in a structuring format by comparing and analyzing the causes of mortality and morbidity informations collected from different states. The recording of the information is automatically converted from words to alphanumeric codifications which enable easy storage and retrieval of informations [ 11 ] . The chief primary purpose to develop ICD to come in mortality statistics based on the decease certifications and subsequently depending on the alterations of different ICD ‘s taking ICD-1 to now utilizing ICD-10, the group decided to besides include morbidity statistics for diagnostic intents. It besides has the capableness to sort diseases based on the marks, symptoms and unnatural findings where any wellness attention forces can easy derive cognition in an unambiguous mode. It is besides used for charge intents [ 9 ] . Structure of ICD-10: Taking from old versions of ICD to late developed version of ICD-10, the construction of ICD follows same construction which was antecedently proposed by William Farr. The construction of ICD-10 is based on Epidemic diseases, general diseases, local diseases, developmental diseases, hurts [ 9 ] . The construction of the list of categorization of diseases can be shown in the below tabular array [ 9 ] , which is divided into separate columns each column has Chapters, Codes and Description of that diseases [ 9 ] . It has list of 21 chapters and a set of codifications are assigned to each chapter. Each codification has foremost missive as an Alphabet and each Alphabet is assigned to each chapter but in chapter 2 Neoplasms has D alphabet and besides D alphabet in Diseases of blood. In general, codifications are assigned as three character codifications which is said to be chief or core categorization of a disease and sub classs of that disease can be denoted as four character classs. To be explain more in item, sing one sort of disease from the tabular array, say Chapter 2 Neoplasm which has codifications from C00-D48 and subcategories which are malignant tumor of Neoplasm are assigned as codifications C00.0-D48.9 three characters followed by an extension with a point. The ICD-10 codifications are denoted in alphameric codifications whereas ICD-9 is denoted merely in numeral codifications merely. There are fresh U codifications in ICD-10 [ 9 ] . Table: Division of ICD codifications into Chapters [ 9 ] . Troubles in ICD-10: There is no possibility of naming the constructs once more under anatomical parts for the constructs which are one time represented in a individual hierarchy. For illustration, if some disease caused by chest malignant neoplastic disease is mentioned in Chapter 2, it can non be mentioned once more in the anatomical parts of diseases covering chapter 6- chapter 16. Even though chest malignant neoplastic disease is related to anatomical part chest, it can non be covered in chapters of anatomical parts. This is the chief drawback of ICD-10 [ 9 ] . If we want to update a new codification which surely fits under some chief codification for illustration, see chief codification C00 for some disease and we want to update some disease which absolutely suits under chief codification as a sub class codification, it is non at all possible by ICD-10, because updating requires an empty infinite to make full which says that it is non possible to update on behalf of already used codifications [ 9 ] . Revisions: The purpose of alterations is to non alter the full construction of the old versions, have to see how to develop an easy manner of accessing medical cognition is possible without any complications, confusions, struggles. The freshly developed versions includes most ( major nucleus ) of the content, construction every bit same as old versions, merely minor alteration and based on that merely minor alterations can be possible depending on the troubles raised by utilizing the present versions and those troubles are avoided and expected non to see in the hereafter development of versions. When compared with alterations based on ICD-9 and ICD-10 alterations made are: Expanded from a individual 3-digit ICD-9 class ( 001 ) to a 3 digit ICD-10 five classs ( A00-A005 ) . ICD-9 numeral codifications to ICD-10 alpha numeral codifications. Transfering from one codification to other codification in the categorizations [ 11 ] . Future Version of ICD ( ICD-11 ) : What I expect to be changed from ICD-10 to ICD-11: â€Å" Depending upon the troubles raised in ICD-10, the constructs based on diseases of anatomical parts should be included in anatomical parts constructs because even if person who are non so familiar with some hard footings which denotes the disease can easy be happen the information in anatomical parts and everyone knows the anatomical parts where disease is really in the patient organic structure. So, disease under anatomical parts is of import † . â€Å" Categorization of diseases, mortality and morbidity statistics can be done individually under separate chapters for Adults, Neonatal attention, Small kids, Old people so that they can easy distinguish for determination support. This will be a job in footings of dose of drugs and thereby allergic reactions caused by them because dose factor is really less for grownups when compared to little kids † . â€Å" Particular sort of categorization can be best thoughts when Neonatal attention is taken into consideration due to most of them are affected by bosom diseases or tumor at a really early age † . Decision: â€Å" As far EHR is concerned, it is really of import in every wellness organisations so that information can be readily available for the doctors where they can treat in an efficient mode. EHR with Controlled Terminologies and Clinical Coding Classification Systems are besides of import for an easy entree to the medical cognition. More figure of nomenclatures are being developed by recognized organisations like WHO, National Centre for Health Statistics ( NCHS ) where doctors can anticipate an easy manner of accessing medical cognition For Example, function ( associating ) of nomenclature with ICD like SNOMED CT which one of the controlled clinical nomenclature † . How to cite Informatics In The Medical Industry Health And Social Care Essay, Essay examples

John Lewis free essay sample

IntroductionJohn Lewis is one of the most famous chain stores in the UK; its partnership owns the leading retail companies in UK Waitrose and John Lewis. The first John Lewis shop was operated in 1864 in Oxford Street, London. John Lewis is known as Never Knowingly Undersold, this slogan has been in use since 1925(John Lewis partnership, 2018). John Lewis was highly recognised in the UK, and the most significant evidence is Her Majesty Queen Elizabeth had awarded its Oxford Street store as suppliers of haberdashery and household goods'(John Lewis Achieved, 2009) on 1st January 2008. John Lewis Partnership has been working on household and fancy goods for a long time, which was adopting centre buying as the first department store group in the UK. Recently, this chain has been investing, and this included the renovation of Peter Jones that cost  £107 million and completed in 2004 (Fiona W. , 2004). The shop in Oxford Street was refurbished in 2007 at the cost of  £60 million and is still the largest and flagship branch of the partnership. We will write a custom essay sample on John Lewis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The refurbishment introduced Place to Eat and a bistro and brasserie in the shop. In this essay, I will assess the strategies of John Lewis in terms ofReview of strategyHow firms compete and what strategies they choose are important questions for the economy (Ormanidhi and Strings, 2008) and an essential decision has to be made to figure out the strategy of an organisation then obtain the required resources for the formulated strategy (Carl S. 1989). Strategy connects between the environment and organisation like values and goals with a business requirement to fulfil the consumer requirements from the outside environment. John Lewis strategies were made since 1928, that contain the future 100 years. John Lewis announced the responsibility to ensure the long-term sustainability of the Partnership as a co-owned business. Its strategies have three primary parts what lead the business towards 2028, and they are stronger brands and new growth; Better jobs, better-performing Partners, better pay and financial sustainability (John Lewis 2018).Resources, Competencies and CapabilitiesTo summarize, John Lewis strategies regarding with its resources, internal environment, competencies and capabilities, and they are the foundation for making competitive strength and strategy. Resources are what the business have, competencies and capabilities are what the business can do, after clearly defining these two terms, the business can get the conclusion what should the business do. Although the chain of department stores is a highly competitive market in the UK, but John Lewis Partnership has a powerful internal environment and ample competencies and capabilities to response the changing externa l environment. John Lewis Partnership is a ten retail firm in the UK and has the ability to become a leading retailer with its mature strategy.The most fundamental and obvious way to build stronger brands and make the business growth is to improve consumer satisfaction. But recently, John Lewis staffs complained that overdose of customer complaints which means its consumer satisfaction has been reducing with the time flow. I would suggest John Lewis to use workforce and warehouse management system to reduce cost and increase sales to make the profit. Therefore, the low-cost operation help John Lewis to maintain its slogan Never knowingly undersold and decreasing the cost burden to consumers and provide goods at a better price (John Lewis 2018). This can offer customers the confidence to the business and maintain consumers trust and loyalty. Although a lot of rivals and potential competitors imitating John Lewis operation model but the consumers relationship and partnership according to the ability of the businesses to maintain its strengths of competition (Scholes K., et al. 2008). Besides, John Lewis should also focus on high growth areas and continuing to increase market share in order to follow its strategy. Since its operations, John Lewis launches a direct website, supermarket chains and department shops. John Lewis has recently invested restaurant, which started from its original and the most significant store in Oxford Street, London. These attempts present John Lewis desire to take part in the high growth field and they should keep practising. John Lewis expanded its market share by introducing an Essential and Value range to increase consumer groups and expand the areas of the operation.4.Internal environmentThe recent research shows, a firms ability to earn the profit and its productivity are both related with employees satisfaction, especially productivity with a variation of between 18% productivity and 19% profitability (Hobson 1998). As a result, John Lewis need to offer a better environment for Partners and employees to improve its profitability and market share. John Lewis is facing a huge issue on this this part, its employees morale is at the bottom of rock. Its staff announced that wages and training are barely above the standard and they cannot deal with some issues with John Lewis old IT system (Patrick C 2015). In light of this situation, I harbor the idea that John Lewis Partnership need to enhance the interaction with workers, develop the official equipment and system to ensure the efficiency of daily work; Increasing the salary and employee welfare to motivate workers. The partners are employees of the business as well; John Lewis need to offer promising employment, stability and security to its Partners. With the repaid development of the employee-owned business model, John Lewis Partnership managed a network of over 235 supermarkets and over 31 department stores and sold around 350 thousands goods o ut in 2000. Especially, launching online shopping site Johnlewis. com and delivering products by Ocado online service, and this lead to the company became complex. John Lewis Partnership uses RedPrairies management system of workforce and warehouse to retain and build consumer loyal while improving efficiency to increase sales, promising the delivery speed and availability of products, this was another factor that supports the business competitive advantage of the strategy (John Lewis Partnership 2018).Firstly, the Partnerships aim of the strategy was to experiment in industrial democracy and to establish a better form of business (John Lewis Partnership 2018). John Lewis should use the strength of the capability and resource to expand sources as a mature employee-owned business. The partnership should improve and maintain John Lewis strategic position as an excellent example of an employee-owned business model and a great retail company (Jown Lewis Partnership 2018). Besides, John Lewis long-term strategic aims were taking part in co-owned busines s to satisfy its Partners, maintain consumers loyalty through offering services, choice, honesty and value while gaining competitive advantages, strengths of business and actual influence, which helps the sustained development of John Lewis. John Lewis Partnership must prove the strengths of competitive behaviours and co-ownership and let the firm outperform from its rivals even traditional business to achieve those goals. 5.Macro environmentThe effects from macro environment are usually defined as political, economic, social and technology. In this part, I will use the PEST model to analysis how do these four factors influence John Lewis. Regarding with political and economic, the UK government attempts to gain the ability of control environment of business to achieve and predict economic objectives. The Bank of England has set up interest rate at less than 2% since 2008 in order to get rid of the impact from recession. As a result, households can have more disposable income which leads to more consumption (Bain, 2009). The low raters stimulated John Lewis sales and help John Lewis to outperform in the recession. Its home technological and electrical sales increased by 13% in 2009, mainly are TV sales (Bain, 2009). Besides, although John Lewis products are relatively more expense because of its high quality, but it also has the ability to control the selling price to compete with its rivals and earn more profit. This is cause of the increasing living standard and income allow people to do more consumption and accept the small changes in price. Therefore, John Lewis total sales rose 8.2% in 2017 with its competitive pricing (John Lewis Partnership 2018).The British population has been continuously rising over the decade. According to the record of BBC news, the number of British newborns in 2011 is the highest number since 1971. Besides, the percentage of newborns is continue to climb these years (BBC news, 2012). This phenomenon stimulates John Lewis baby sales, nursery and toys because John Lewis is famous for its Lego, which is one of the most famous children game in the world. The success of baby sales is affected by the change of British age structure and demographic.With the rapid development of technology, internet just formed a new lifestyle for people to communicate by embracing social networks. John Lewis catches up with the new trend by launching its social media on famous social networks like Twitter and Facebook in order to keep in touch with consumers. Today, John Lewis Partnership has more than 400,000 followers in Facebook since it registered its Facebook account in 2010. John Lewis can use that in business purpose with this amount of potential consumers connect with the company and it is more effective and lower cost than other advertising. For instance, John Lewis can announce the period of sale and promotion to consumers by publishing new dynamics online to encourage consumption. The internet allows the business to maintain and develop even build relationship and connection with consumers.The in-store shopping is less attractive for people nowadays as they are busier, online shopping can replace the traditional way of shopping, which can help consumers to do the consumption at anywhere and anytime. Therefore, JohnLewis.com is an essential factor of John Lewis success. There was 23.2% increased sales in 2017 compared with the online sales in 2016, accounting for 30% to its total revenue (John Lewis Partnership 2017). These numbers present the huge improvement of John Lewis online sales. In addition, the information about the products what published on website by John Lewis can save consumers time for asking staff for advise and can also save the cost of salary and training of employees and reduce the risk of potential mistakes they could make. It achieved the Best Online Retail in 2010 (John Lewis Partnership 2018), this achievement can maintain consumer loyalty and reinforce the business image.6.conclusionJohn Lewis Partnerships success is close connected with its strategies, what present highly consistent between its strategic choice and the partnership. Both capabilities and resources are used to reach the aims. The choice of narrow focus and differentiation ensure the company can focus on the ability to improve and develop in order to provide more value to consumers. This leads to the increasing sales, profit and market share with the time flows, containing an increase in partnerships and strategic alliances as well. John Lewis Partnership has the ability to make the right decisions which the changing economic environment, like how they deal with internet age. John Lewis Partnerships high quality products have already built an impressive brand and having a highly appraised word of mouth. Although it is becoming the leader of retail market in the UK, but the environment is changing all the time, thus John Lewis Partnership must be prepared for any situation it may faces in the future to preserve its reputation.Reference ListBain (2009) PEST analysis of John Lewis, available at:HYPERLINK ;https://link.springer.com/book/10. 1007%2F978-0-387-76896-0; https://link.springer.com/book/10.1007%2F978-0-387-76896-0[Accessed on 3rd May 2009]BBC news (2012), The population Bomb, available at:HYPERLINK ;http://www.bbc.co.uk/programmes/p060xmnn; http://www. bbc.co.uk/programmes/p060xmnn[Accessed on 12 March 2012]Carl S. (1989), The Theory of Business Strategy, chapter 1 Review of business strategy, available at:HYPERLINK ;http://www.jstor.org/stable/2555656?seq=1#page_scan_tab_contents; http://www.jstor. org/stable/2555656?seq=1#page_scan_tab_contents[Accessed at 1989]Fiona W. (2004), Peter Jones revamp signs off Pentagram concept., available at:HYPERLINK ;https://www.highbeam.com/doc/1G1-118106242.html; https://www.highbeam. com/doc/1G1-118106242.html[Accessed at 2004]Hobson (1998), The relationship between business and its employee, chapter 4 profitability and productivity, 2nd EditionJohn Lewis Archive (2009), available at:HYPERLINK ;https://web.archive.org/web/20090715061210/http:/www.royalwarrant.org/directory/companies/john-lewis.html; https://web. archive.org/web/20090715061210/http://www.royalwarrant.org/directory/companies/john-lewis.html[Accessed at 2009]John Lewis (2018), our strategies, available at:HYPERLINK ;https://www.johnlewispartnership.co. uk/about/our-strategy.html; https://www.johnlewispartnership.co.uk/about/our-strategy.html[accessed at 2018]John Lewis partnership (2018), available at:HYPERLINK ;https://www.johnlewispartnership. co.uk/; https://www.johnlewispartnership.co.uk/[Accessed on 15 July 2009]John Lewis Partnership (2017), John Lewis Partnership interim report, pp6, available at:HYPERLINK ;https://www.johnlewispartnership.co. uk/financials/financial-reports/interim-reports.html; https://www.johnlewispartnership.co.uk/financials/financial-reports/interim-reports.html[Accessed on 29 July 2017]Ormanidhi and Strings (2008), Porters Model of Generic Competitive Strategies pp12, available at:HYPERLINK ;https://link.springer. com/article/10.2145/20080305; https://link.springer.com/article/10.2145/20080305[Accessed on 1st July 2008]Patrick C (2015), how has John Lewis lost its way?, available at:HYPERLINK ;https://www.theguardian.com/money/blog/2015/sep/12/has-john-lewis-lost-the-plot-complaints; https://www. theguardian.com/money/blog/2015/sep/12/has-john-lewis-lost-the-plot-complaints[Accessed on 12 September 2015]Scholes k., Jonson G. and Whittington R., (2008). Exploring Corporate Strategy: Text ; Cases, chapter 1-3, 8th Edition, Prentice Hall.